Responsibilities

• Strategy and Planning
• • Develop and own the social strategy for each brand, translating business objectives into audience, channel, content, and engagement plans
• • Own an integrated monthly content calendar for each brand, planned at least four weeks ahead, balancing always on content with promotions, provider launches, events, and timely opportunities
• • Lead the social side of weekly and quarterly planning with marketing leadership and the Marketing Specialist so social, email, web, and promotions launch as one integrated plan
• • Monitor platform updates, algorithm shifts, social listening, and trends, and translate them into timely, brand appropriate content for a medical aesthetics audience
• Video, Design, and Content Creation
• • Concept, shoot, and edit high quality, platform native short form video for Instagram and TikTok, with a strong eye for lighting, framing, audio, pacing, hooks, and text overlays
• • Direct on location shoots with providers, staff, and patients across all locations, and step in front of the camera when the content calls for it
• • Design polished, on brand graphics, carousels, Stories, and motion graphics, and build reusable templates that keep each brand visually consistent
• • Create compelling content when filming isn’t possible, using existing footage, photography, and motion design to keep quality high

Requirements

• 3 to 5+ years of hands-on social media experience for a brand or agency, including managing multiple brands, locations, or product lines at once
• A portfolio of original short-form video and design work that you shot, edited, and designed yourself (required)
• Proven experience turning business objectives into social plans, with measurable growth in engagement and community
• Advanced video editing skills in CapCut and Adobe Premiere Pro; After Effects or motion graphics experience a strong plus
• Strong design skills in Canva and Adobe Photoshop or Illustrator, with a clear eye for layout, typography, and brand consistency
• Comfortable shooting on iPhone or mirrorless camera, with working knowledge of lighting, audio, and stabilization
• Experience managing creator and UGC partnerships, including briefs, feedback, and deliverables
• Comfortable with Meta Business Suite, Instagram Insights, and TikTok Analytics; experience with paid social amplification a plus
• Sound judgment in a regulated or reputation-sensitive industry; aesthetic medicine, medspa, beauty, or healthcare experience a significant plus

Preferred

• After Effects or motion graphics experience a strong plus
• Experience with paid social amplification a plus
• Healthcare experience a significant plus

Benefits

• -  Medical (PPO and HDHP options), dental, and vision coverage starting the first of the month after hire, with a company contribution to your HSA on the HDHP plan
• - Paid time off and paid holidays, plus a 401(k) with a safe harbor company match
• - Company paid basic life and AD&D insurance, plus short and long term disability
• - Healthcare and dependent care Flexible Spending Accounts, and an Employee Assistance Program
• - Optional voluntary life, critical illness, accident, and pet insurance
• - Employee perks across our practices