Responsibilities

• Own the social media strategy across all B&H Creators platforms, including YouTube, Instagram, TikTok, LinkedIn, Threads, X, and emerging channels.
• Develop and maintain a comprehensive content calendar that aligns with events, podcasts, creator partnerships, sponsorships, educational programming, and marketing initiatives.
• Build recurring content franchises and programming that drive audience growth, engagement, and retention.
• Analyze platform performance, audience behavior, and content trends to make informed programming decisions.
• Create monthly and quarterly reports that translate analytics into actionable recommendations and measurable business insights.
• Establish KPIs, benchmarks, and success metrics across all social platforms.
• Develop platform-specific content strategies that maximize reach, engagement, and community growth.
• Write, manage, and optimize the B&H Creators newsletter, with a focus on audience growth, engagement, and click-through performance.
• Oversee publishing schedules and ensure consistency in voice, quality, and brand standards.
• Develop social media playbooks and best practices for content optimization.

Requirements

• Minimum of 5 years of professional experience managing social media strategy for a brand, publisher, media company, agency, or creator-focused organization.
• Proven experience growing large social audiences through strategic programming, editorial planning, and content development.
• Deep understanding of platform algorithms, audience development, and content optimization.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Experience creating executive-level reporting and presenting campaign performance.
• Extensive experience with YouTube Analytics, Instagram Insights, TikTok Analytics, and other native reporting platforms.
• Strong editorial judgment and excellent instincts for audience-first content.
• Exceptional project management and organizational skills with the ability to manage multiple campaigns and deadlines simultaneously.
• Experience developing content calendars and long-term programming strategies.
• Excellent writing, editing, and communication skills.

Preferred

• Experience in the creator economy, digital media, photography, filmmaking, or technology industries.
• Strong knowledge of professional photography, filmmaking, livestreaming, and creator gear sold by B&H.
• Experience supporting live events, conferences, trade shows, or creator activations.
• Experience working with creators, influencers, or brand ambassadors.
• Experience managing podcasts or long-form video programming.
• Knowledge of SEO, YouTube optimization, and content discoverability.
• Experience using social media scheduling, publishing, and analytics platforms such as Sprout Social, Hootsuite, Later, Buffer, or similar tools.
• Basic photography, videography, and Adobe Creative Cloud experience is a plus.

Benefits

• medical benefits
• a 401K plan
• employee discounts
• opportunities to grow within a high-energy, low-attitude environment.