Reports to Associate Director, Associate Director, Executive Influence

New York, NY · Full time · On-Site

About the Associate, Social Media Strategist

Manhattan Strategies is seeking an Associate, Social Media Strategist to join our team. The best-fit candidate has a demonstrated understanding of social media strategy and execution, including platform nuances, content formats, and performance optimization.

You are proactive and energized by a fast-paced, dynamic environment with a genuine interest in digital culture, media, and emerging platforms. Given the real-time nature of social media, this role requires flexibility and responsiveness outside of standard hours when client needs arise. We are thoughtful about balance and committed to showing up for our clients when it matters most.

Key Responsibilities

• Social Media Management: Execute day-to-day social media management across platforms (Meta, TikTok, X, Reddit, and others), including scheduling, publishing, and community management.
• Social Media Strategy: Support development and execution of platform-specific strategies aligned with broader communications and campaign goals.
• Persona Development: Translate audience insights into clearly defined personas and tailor content to drive engagement with priority segments.
• Content Development: Draft, edit, and optimize social content including copy, visuals, and short-form video concepts that align with brand voice and objectives.
• Listening & Trend Analysis: Conduct social listening and trend analysis to identify timely opportunities, emerging narratives, and competitive positioning.
• Platform Best Practices: Monitor and share platform updates, algorithm changes, and best practices to continuously refine our approach.

Who Thrives in This Role

This opportunity is ideal for you if you:

• Are energized by real-time culture and stay plugged into what’s happening across platforms, trends, and digital media
• Think strategically about audiences, you don’t just create content, you think about who it’s for, why it matters, and how it performs
• Take ownership of your accounts, you’re proactive, responsive, and hold yourself to a high standard of quality and follow-through
• Thrive in a fast-paced, client-driven environment where your work is visible, timely, and directly tied to results
• Communicate clearly and collaborate well, you’re comfortable working across teams, managing client feedback, and knowing when to escalate
• Are curious and experimental, you test, learn, and bring new ideas to the table without waiting to be asked
• Are comfortable managing multiple clients, platforms, and deadlines simultaneously without dropping the ball

Qualifications

• 1–3 years of experience in social media, digital marketing, or communications; agency experience preferred
• Demonstrated understanding of social media strategy, including platform nuances, content formats, and performance optimization
• Experience developing or applying audience personas to inform content and targeting decisions
• Strong writing and editing skills with the ability to adapt tone across platforms and audiences
• Familiarity with social media management and analytics tools (e.g., Sprout Social, native platform insights)
• Collaborative, proactive, and comfortable working in a fast-paced, high-accountability environment
• Genuine interest in trends across digital culture, media, and emerging platforms
• Bachelor’s degree preferred, but not required with relevant experience

Benefits & Compensation

• Compensation: $61,500 per year
• Bonus eligibility
• 401(k) with company match
• Paid family leave
• Healthcare and dental insurance
• Pre-Tax Commuter Benefit options
• Hybrid work environment
• Open, collaborative office space designed for both collaboration and focused work
• Leadership that is accessible and invested in your growth
• Ongoing learning opportunities and skills development
• An environment where diverse perspectives are not just welcomed, but valued
• Pantry stocked with an array of beverages and snacks
• Scheduled team lunches, celebrations, and recognition of milestone moments and wins

About Manhattan Strategies, an Award-Winning & New-Age Consulting Firm

By 2035, the majority of CEOs and senior decision makers will be digital natives: people whose expectations will reflect a digital and visual life experience.

At Manhattan Strategies, our mission is rooted in a simple hypothesis: if you communicate visually, you maximize your power to compel action. To do it, we combine an attentive communications agency and a boldly ambitious design studio. Our work spans challenges of every size and stage, from pre-seed startups to Fortune 100 companies and from political campaigns to product launches.

Manhattan Strategies has been recognized by ADWEEK among the fastest-growing agencies and by Inc. Magazine as one of the fastest-growing companies in America and the best B2B public relations provider in the United States. The firm has also won dozens of awards for its design, web development, branding and video production.