Responsibilities

• Enterprise & Brand Alignment: Maintain strong awareness of company initiatives, priorities, and issues to ensure alignment across all social media and sponsorship activity
• Ensure content and sponsorships consistently reflect brand standards, values, and business needs
• Translate business goals into clear strategic direction for the team
• Social Media Strategy & Leadership: Develop and execute strategic social media plans aligned with enterprise priorities
• Lead proactive planning for high visibility moments (e.g., storms, major initiatives)
• Coordinate closely with Brand Strategy and Media to align earned and owned channels
• Identify opportunities for content efficiency, sharing, and optimization
• Monitor performance metrics and insights to improve engagement and effectiveness
• Deliver post initiative analysis, insights, and best practices
• Corporate Sponsorship Strategy & Execution: Identify, evaluate, and recommend corporate sponsorship opportunities aligned with business objectives, brand needs, and budgets

Requirements

• Bachelor’s degree in in communications, marketing, public relations, or a related field preferred.
• Experience developing social media content that aligns with business strategy is required
• High level of proficiency managing social media platforms and content publishing tools is required
• Strong understanding of how social media and sponsorships support business strategy is required
• Ability to integrate brand, media, and business priorities into cohesive plans
• Proactive leadership and planning, especially during high pressure situations
• Strong relationship building and stakeholder management skills
• Disciplined execution with attention to process, governance, and deadlines
• Ability to use performance data and insights to inform decisions
• Proven people leadership and employee development skills

Benefits

• Competitive Pay
• Excellent benefits packages which includes:
• Medical and dental coverage
• Defined Pension/Cash Balance Benefit Plan
• Performance Pay Program
• 401(k) plan with a generous company match
• Bonus opportunities
• Tuition Reimbursement