Social Media Specialist

Irvine, CA (Unknown)

$69K/yr – $80K/yrMid Level3+ years exp

Posted 3 days ago

Job Summary

Own the planning, execution, and optimization of multi-brand social media programs, including content creation, calendar management, performance analysis, and cross-team collaboration.

  • Develop tailored strategies and content for multiple brands
  • Analyze performance and build actionable insights for ongoing campaigns

Job Description

Responsibilities

  • Support the execution of tailored social media strategies for each brand within our portfolio.
  • Create, edit, curate, and post high-quality content (images, videos, copy) across social platforms including Instagram, Facebook, TikTok, and others, based on each brand’s unique tone and goals.
  • Maintain and organize content calendars across multiple brands, ensuring alignment with campaigns, promotions, and seasonal themes.
  • Monitor engagement, track and analyze social media performance across all brands, and prepare regular reports with insights and recommendations.
  • Stay up to date on platform trends and industry best practices and apply them appropriately per brand.
  • Collaborate with internal creative, marketing, and brand teams to align messaging to ensure visual consistency.
  • Manage social media asset libraries and ensure brand consistency across platforms.

Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • 3+ years of experience in social media marketing.
  • Strong design and video editing experience.
  • Strong copywriting and content creation skills with the ability to shift tone and style across different brands.
  • Proficiency in social media management and analytics tools.
  • Support influencer marketing programs.
  • Detail-oriented, well-organized, and comfortable juggling multiple projects.
  • Strong interpersonal and communication skills, with a collaborative and proactive approach.
Xponential Fitness logo

Xponential Fitness

2.8 Glassdoor

Xponential Fitness, Inc. (NYSE: XPOF) is a leading global curator of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, strength-training, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally. Xponential’s portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; StretchLab, a concept offering one-on-one and group stretching services; YogaSix, the largest franchised yoga brand in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and the largest Barre brand in the United States; and BFT, a functional training and strength-based program. For more information, please visit the Company’s website at xponential.com.

Founded in 2017
Irvine, California, USA
275 employees (22 in marketing)
36% recommend to a friend
31% CEO approval

Salaries

Posted range

$69K/yr – $80K/yr

Taken straight from the job posting.

See all Xponential Fitness salaries

Marketing Team

Marketing Team Size
15 (5% of company)
Median Tenure
0.6 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$729.6M
Last Raise
$550M
Post IPO Debt, 3 months ago

Funding History

  • Dec 2025
    Post IPO Debt • $550M
  • Feb 2023
    Post IPO Secondary • $140.9M
  • Apr 2021
    Post IPO Debt • $38.7M

Traffic Signals

Monthly Visitors
21.2K
Traffic Source Mix
Search
40.6%
Direct
48.4%
Referral
7.2%
Social
2.2%
Paid
1.4%

Headcount Trend

Current headcount: ~278

Recent News

Xponential Fitness logo

Social Media Specialist

Xponential Fitness · Irvine, CA · Unknown