Responsibilities

• Social media management
• Oversee day-to-day management, engagement, and growth of VegFund’s social media channels in accordance with the organization’s marketing strategy
• Expand VegFund’s social media and digital presence
• Maintain an engaging and consistent voice through social media in accordance with VegFund branding and messaging standards
• Handle day-to-day posting responsibilities on various social platforms in accordance with the editorial calendar; maintain social media calendar as it pertains to department goals
• Work with social media KPIs to benchmark and build a targeted audience (Facebook, Instagram, Twitter, YouTube, LinkedIn)
• Drive consistent and qualified traffic from all social media platforms
• Work with the Digital Marketing Manager to develop and implement the social media plan
• Maintain an active social presence using scheduling tools and in-app posting
• Engage with our audience and communicate with followers, respond to queries, comments, mentions, and messages in a timely manner

Requirements

• A minimum of two years of proven social media management experience
• Strong understanding of social media platforms and how to use them and manage them effectively for marketing
• A strong overall understanding of inbound marketing methodology and digital marketing elements (social media/content/SEO, website marketing, etc.)
• Exceptional written and verbal communication skills with the ability to create engaging social media dialogue
• Skilled at preparing graphics and photos for social media, campaigns, and templates
• Familiarity/experience with Gmail, Google Docs, Google Sheets, Excel, Microsoft Word, Microsoft Excel, and PowerPoint
• Solid data analysis abilities
• Understanding of Facebook and Instagram analytics and insights
• Curiosity about and ability to stay abreast of current trends and developments in the areas of animal rights and plant-based/vegan living, including the relationship of our food systems to environmental and human health
• Strong attention to detail
• Solid organizing, planning, and prioritization skills
• Ability to work effectively in a team environment as well as independently without constant oversight
• Availability to travel to 1–3 times/year to represent VegFund at conferences as part of the VegFund team or for staff events/meetings

Preferred

• Familiarity with or willingness to learn to use the following systems and tools: HubSpot, Asana, Slack, Dropbox, Buffer, Later, Mention, Canva, Buzzsumo, WordPress
• Develop a working familiarity with other VegFund platforms (grant management system and online discussion forum)
• Basic knowledge of SEM, SEO, PPC advertising, and web analytics

Benefits

• Salary and benefits: This full-time position offers a competitive salary commensurate with experience. Added benefits include paid health care insurance as appropriate for the geographical location of the candidate, 20 days of paid time off for vacation and illness, a monthly stipend for technology and communication expenses, and a collegial team at VegFund.