Social Media Specialist

Waterloo, IA (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 3 months ago

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Job Summary

Drive social media and visual content for a Tier I junior hockey program, owning strategy, production, and live game coverage.

  • Own social content strategy and daily posts across Instagram, Facebook, X, TikTok, and YouTube.
  • Must-have: Proficiency in Adobe Creative Suite and ability to produce on-brand graphics.
  • Standout: Live game coverage and sponsor-branded assets for events.

Job Description

Responsibilities

  • Social Media Management
  • Develop and execute the team’s social media strategy across platforms such as Instagram, Facebook, X, TikTok, and YouTube.
  • Create and schedule daily content including game promotions, score updates, roster announcements, player features, and behind-the-scenes posts.
  • Provide live game coverage with real-time updates, highlights, and fan engagement.
  • Monitor audience interaction and respond to comments/messages to strengthen fan relationships.
  • Assist with capturing content at home games and at off-site promotional, community, and sponsored events.
  • Graphic Design
  • Design promotional graphics for:
  • Game day announcements
  • Ticket sales campaigns
  • Sponsorship activations
  • Theme nights and special events
  • Player commitments, trades, and awards
  • Create print-ready materials such as posters, programs, signage, and arena displays.
  • Maintain brand consistency across all visual assets according to team guidelines.
  • Develop sponsor-branded creative assets that fulfill partnership agreements.

Requirements

  • Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, Premiere Pro, and After Effects (or related software such as Figma).
  • Robust knowledge of social media platforms, trends, and best practices.
  • Exhibit strong written and communication skills, tailored to the unique nuances of each social platform.
  • Ability to work in a fast-paced, collaborative environment.

Preferred

  • Passion for sports, particularly hockey, is a significant plus.
United States Hockey League (USHL) logo

United States Hockey League (USHL)

The United States Hockey League celebrates its 22nd season as the nation's only Tier I junior hockey league in 2023-2024. 50 or more players from the USHL have been selected in six consecutive NHL Drafts and more than 200 former players from the USHL played in the NHL in 2022-23. Nearly 400 players on team rosters last season committed to NCAA Division I schools, further establishing the USHL as the world’s foremost producer of junior hockey talent!

Founded in 1947
Tinley Park, Illinois, USA
43 employees (15 in marketing)

Traffic Signals

Monthly Visitors
65.5K
Traffic Source Mix
Search
50.3%
Direct
42.2%
Referral
4.7%
Social
2%
Paid
0.5%

Headcount Trend

Current headcount: ~43

Marketing Team

Marketing Team Size
13 (30% of company)

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