Responsibilities

• Be the Bulldog Voice: Assist in developing and implementing social media strategies that rally the Bulldog community on platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create Pawsome Content: Design eye-catching graphics, produce engaging videos, and craft compelling captions that showcase what it means to be a Bulldog.
• Engage with the Pack: Monitor our social media channels, respond to comments and messages, and interact with our online community to build strong connections. Attend events and provide digital coverage of what is happening on campus.
• Collaborate with the Bulldog Crew: Report to the Social Media Coordinator and work closely with the Marketing and Communications team to plan and execute social media campaigns and promotional activities.
• Stay Ahead of the Game: Research the latest trends and best practices in social media and digital content creation to keep our content fresh and relevant.
• Track the Pack's Progress: Monitor and analyze social media performance metrics, prepare reports, and provide insights and recommendations to boost our online presence.
• Blog Like a Bulldog: Craft engaging and informative SEO-rich blog posts to be shared on social media and digital platforms, keeping our audience informed and entertained.
• Drives the university golf cart for support of UA&M events and work projects

Requirements

• Must be a current student at Ferris State University and eligible for student employment.
• Strong understanding of social media platforms and their respective best practices.
• Some experience with graphic design tools (e.g., Adobe Creative Suite, Canva) and/or video editing software (e.g., Adobe Premiere).
• Excellent written and verbal communication skills.
• Creative thinking and the ability to generate innovative content ideas.
• Strong organizational skills and the ability to manage multiple tasks and deadlines.
• Operates a university or personal vehicle safely while carrying out job responsibilities. As an individual who is responsible for driving on behalf of the university, a driving record check will be run pursuant to university policies. The individual will be required to sign an authorization to run a criminal history background and driving record check.

Preferred

• Prior experience in social media management or content creation is preferred but not required.
• Knowledge of digital marketing principles and strategies is a plus.