Social Media Specialist

Wayzata, MN (On-site)

$50K/yr – $55K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive PURALIMA’s social media presence across Instagram, TikTok and beyond, from strategy through content execution and community engagement.

  • Own or co-own the social content calendar, campaigns, and performance reviews.
  • Must-have: 2–3 years of social strategy/content creation for lifestyle/fitness brands.
  • Standout: Cross-functional collaboration with creative, digital, and field marketing to deliver culturally relevant campaigns.

Job Description

Drive PURALIMA’s social media presence across Instagram, TikTok and beyond, from strategy through content execution and community engagement.

  • Lead the development and execution of PURALIMA’s social media strategy across Instagram, TikTok, Facebook, and emerging platforms.
  • Oversee and manage the content calendar from concept through posting
  • Produce and edit short-form video and photo content optimized for social media
  • Partner with the Social Media Strategist to build and manage the content
  • Collaborate cross-functionally with creative, digital, and field marketing teams to bring campaigns to life in culturally relevant ways
  • Support influencer efforts including brief building, relationship facilitation and sourcing.
  • Lead community management, including but not limited to follower engagement, reposting, social listening, CX, etc.
  • Serve as the voice of the brand online engaging with our community, responding to DMs/comments, and nurturing relationships with brand fans
  • Analyze performance across platforms and apply insights to evolve content direction, grow reach, and deepen engagement
  • Identify trends, creators, and cultural moments to inform real-time social activations and always-on content
  • Maintain brand consistency across social storytelling, visual assets, and tone

Requirements

  • At least 2-3 years of experience supporting social media strategy and content creation for a national lifestyle, fitness, wellness, or premium restaurant brand
  • A strong portfolio or social handle that showcases your creative skill set, ability to build a brand and grow a community
  • Proficient in Adobe Creative Suite, Canva, and mobile editing tools like CapCut or InShot
  • Experience working with influencers or creators
  • Ability to work flexible hours, including nights and weekends as the role requires
  • Understanding of wellness/fitness trends and the ability to integrate into CRISP & GREEN branding