Responsibilities

• Create and post content for Popilush’s and BRXL'S social media accounts (Instagram, TikTok, Facebook, LinkedIn, YouTube, Quora, Pinterest, etc.), ensuring consistency with our brand voice and image.
• Engage with followers by responding to comments and messages to maintain an active and positive online community.
• Develop content ideas based on U.S. holidays, promotions, and trending topics to boost engagement.
• Assist with creative planning for brand marketing and new product launches, helping to highlight key product features.
• Track and analyze social media performance, providing insights to improve engagement and effectiveness.
• Research competitor social media strategies and suggest improvements for our accounts.
• Help produce approximately 10 creative videos per month.
• Conduct occasional customer interviews to gather feedback on market trends and preferences.
• Assist in coordinating fitting sessions for sample garments with local customers.

Requirements

• No prior experience required! We welcome applicants with 0-1 years of experience in social media, marketing, or related fields.
• Our Orlando team will capture professional photos and videos; this role requires proficiency in using Canva to edit content so that it aligns with social media aesthetics and trending topics.
• You also need to shoot some footage yourself using your phone to add variety to the account's content.
• Strong understanding of social media platforms and trends.
• Creative mindset with the ability to generate engaging content ideas.
• Good communication and organizational skills.
• Ability to analyze social media data and suggest improvements.
• Passion for fashion, digital marketing, and social media trends in the U.S.

Preferred

• Basic skills in copywriting, graphic design, and/or video editing are a plus.