Social Media Specialist

Responsibilities

• Job Summary: Supports the organization's marketing initiatives by developing digital content and implementing organic and paid social media strategy, coordinating content distribution and managing social media communities for Sarasota Memorial Health Care System, First Physician Group, and its brand affiliates across social media platforms - Facebook, Instagram, Bluesky, NextDoor, LinkedIn, YouTube, and others as appropriate.

Requirements

• Require a Bachelor's degree in Marketing, Communications, Public Relations or related field.
• Require a minimum of two (2) years of experience employed in a social media role creating social media content and graphic assets.
• Experience in a Healthcare setting is a plus.
• Require experience in social media analytics and turning insights into actionable strategies.

Preferred

• Prefer excellent knowledge of social media platforms and best practices: Facebook, Instagram, Bluesky, NextDoor, YouTube and LinkedIn.
• Prefer knowledge of AI tools and AI optimization techniques.
• Prefer basic social media graphic design, Photoshop and video editing skills.
• Knowledge of Adobe Creative Suite, Sprout Social and Falcon.io is a plus.
• Prefer an understanding of the role social media plays in executing effective digital and content marketing strategies.
• Prefer excellent customer service skills.
• Prefer a critical thinker capable of working in a collaborative environment with the ability to be flexible and to adapt to rapidly changing situations. Solid organizational skills with strong attention to detail are a must.
• Prefer strong writing/copywriting skills, as well as excellent verbal articulation.

Benefits

• Total Rewards Package
• Paid Time Off (start earning PTO on day one of employment)
• Tuition Reimbursement
• Discounted Medical, Prescription, Dental, Vision Benefit Plans for Full & Part-Time Employees
• Flexible Spending Accounts (Health Care and Dependent Care) - Pre-Tax Dollars
• Life Insurance
• Competitive rates
• Bonuses offered
• Disability Insurance
• Retirement Savings Plan: 403b