Responsibilities

• Represent the brand daily by engaging with our diverse social community in an inclusive, genuine, and supportive way.
• Responsible for daily management of social media channels, ensuring posts are deployed accurately according to the content calendar.
• Manage core channel programming while actively identifying and researching new emerging platforms that present a strategic value alignment for the brand.
• Brief the Creative Team on upcoming social media asset requirements, ensuring technical standards and algorithm optimization are met.
• Partner with the Global Social Media Manager to build relationships with external content contributors, handle ambassador communications, and assist in seeding initiatives.
• Brainstorm, capture, and create native content for owned social channels (e.g. filming quick-turn TikToks/Reels, capturing iPhone photography, and drafting raw video assets).
• Work directly with global partners to share social media toolkits and align community messaging across all international regions.
• Represent and champion a diverse, inclusive global social community while maintaining a flawless command of the brand's tone, voice, and style guide.
• Prepare, analyze, and distribute routine reports on social media KPIs, offering data-backed recommendations and actionable strategies to improve organic reach and brand affinity.
• Assist in tracking the social media budget and coordinate contract execution for external content contributors.

Requirements

• Based in Bend, Oregon; Available to candidates authorized to work in the country in which the position is based; Ruffwear is unable to sponsor work authorization.
• At least 2 years of experience in direct brand marketing, market research, community brand engagement, or similar roles.
• Comprehensive understanding of social media platform mechanics, trends, and discovery-based algorithms.
• Strong data interpretation skills and ability to translate platform metrics into creative plans.
• Exceptional copywriting, copy-editing, and visual presentation skills.
• Proficiency in social media analytics tools (e.g. Sprout Social, Hootsuite, Google Analytics, native platform insights).
• Proficiency in project management software (e.g. Asana, Basecamp, Monday)

Preferred

• Associate’s or Bachelor’s Degree in Marketing, Communications, or related field.
• Experience in the outdoor, apparel, and/or consumer products industries.

Benefits

• Competitive pay
• Medical, dental and vision coverage for employees and their dependents
• Company-paid employee assistance plan, life insurance, AD&D, and long-term disability
• Flexible Time Off for full-time roles, PTO for part-time roles
• 12 weeks of paid parental, family, and medical leave
• SIMPLE IRA retirement plan with 3% employer match
• Month of Unleashed Discovery (sabbatical leave) every 5 years
• Quarterly Bonus Incentive Opportunity
• Discounts on Ruffwear gear and Industry Pro Deals
• 2 Field Days per year to test product samples with dogs in action