Social Media Specialist

Denver, CO (Remote)

$70K/yr – $75K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end social content execution across three brands, turning briefs into publishable assets, coordinating production, and managing day-to-day community engagement with brand-appropriate voice.

  • Drive end-to-end content execution: briefs to posting across LinkedIn, Instagram, TikTok, YouTube, X, and Facebook for Rankings.io, PIM, and Chris Dreyer Co.
  • Coordinate production calendars, asset handoff, talent logistics, and on-camera appearances to meet timelines.
  • Own platform maintenance, profile optimization, and link hygiene across all brand channels.

Job Description

Own the end-to-end social content execution across three brands, turning briefs into publishable assets, coordinating production, and managing day-to-day community engagement with brand-appropriate voice.

  • Drive end-to-end content execution: briefs to posting across LinkedIn, Instagram, TikTok, YouTube, X, and Facebook for Rankings.io, PIM, and Chris Dreyer Co.
  • Coordinate production calendars, asset handoff, talent logistics, and on-camera appearances to meet timelines.
  • Own platform maintenance, profile optimization, and link hygiene across all brand channels.
  • Publish and schedule content across multiple platforms, maintaining a master social content calendar for all three brands.
  • Monitor comments, DMs, mentions, and tagged content daily, responding in brand voice within SLA.
  • Coordinate on-the-ground logistics for content recording days, book locations when needed, and manage recording day assets.
  • Collaborate with internal contributors to capture content, secure approvals, and keep production on schedule.
  • Support build-out of PIMCON as its own channel when required.
  • Coordinate client and industry collaborations: briefs, deliverables tracking, asset handoffs, and timeline alignment.
  • Maintain clear documentation of processes to ensure knowledge is not siloed.
  • 3-5 years of hands-on social media experience (agency, in-house, or strong creator background)
  • Demonstrated experience publishing and managing content across multiple platforms and brands
  • Comfortable on camera with regular video content as part of your workflow
  • Strong written communication and a clear feel for brand voice across different contexts
  • Required hands-on experience with project management platforms — ClickUp, Monday, Trello, Asana, or similar
  • Proactive ownership mindset — you don’t wait to be assigned tasks, you see what needs to happen and run it
  • Detail orientation and follow-through
  • Comfort working with creative, opinionated personalities and front-line talent
  • Experience with social scheduling tools (Sprout, Later, Buffer, Hootsuite, or similar)
  • Video editing experience (CapCut, Descript, Premiere)
  • YouTube channel management experience
  • Familiarity with the legal industry, professional services marketing, or B2B media
  • Event social experience (live coverage, conference content) — directly relevant to PIMCON and PIM Summit
  • Experience supporting a founder/personal brand
  • Work remotely from home
  • Unlimited PTO
  • Quarterly training stipend for Professional Development
  • $100 Wellness Reimbursement Program
  • 401(k) with 3% Employer match (Safe Harbor)
  • 100% Employer-Paid Health Insurance
Rankings.io logo

Rankings.io

5.0 Glassdoor

Founded in 2013, Rankings.io was purpose-built with one goal in mind: delivering exceptional results for attorneys without compromising on customer service. While SEO was a growing field at the time of Rankings’ inception, very few companies specialized in SEO for attorneys and law firms. As a result, Chris Dreyer’s nascent agency found itself operating within a relatively small pool, but against others who were just as hungry to grow as he was. We all know that the legal profession not only attracts, but also tests some of the most competitive people in our society. After all, it’s a business in which (much of the time) there can be only one winner. The parallels between the legal vertical and legal SEO were not lost on Chris. Rankings sharpened its edge and, within a few years, found its greatest successes in possibly the most cutthroat of all niches: marketing for personal injury law firms. As a result, in 2018, Rankings niched down further and made personal injury SEO their sole focus. If Rankings’ previously competitive niche had been like swimming with piranhas in a very small pool, moving to only working with personal injury attorneys was like the proverbial knife fight in a phone booth: fast-paced, dangerous, and with precious little margin for error. In the past five years of exclusively serving personal injury law firms, Rankings has honed their skills to a razor finish. They have taken on clients in some of the most ruthless markets in the country, and they’ve produced results there that make the phrase “return on investment” seem simply an inadequate description. As Rankings moves into its second decade in operation, it is opening its doors once again to prospective clients in all areas of the legal field. Soon, firms in every practice area will learn what personal injury lawyers already know: We are Rankings.io. We play the game to win.

Founded in 2013
Marion, IL, US
134 employees (67 in marketing)
100% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
63.8K
Monthly Google Ads Budget
$266.5K
Traffic Source Mix
Search
45.5%
Direct
45.1%
Referral
6.4%
Social
1.6%
Paid
1.2%

Headcount Trend

Current headcount: ~151

Marketing Team

Marketing Team Size
62 (41% of company)
Median Career Experience
8 years
Median Tenure
2.8 years