Social Media Specialist at Parker's Kitchen | Savannah, GA

Social Media Specialist

Savannah, GA (Unknown)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

Job Summary

Own the social media engine by shaping brand voice, testing data-driven content, and expanding paid and influencer programs to grow engagement and followers.

Growth & Voice: Define a consistent brand voice and create social content that amplifies marketing initiatives across platforms.
Measurement & Optimization: Build a reporting framework, track outcomes, compare to benchmarks, and apply insights to improve engagement and reach.

Job Description

Responsibilities

Develop social media concepts that will amplify marketing initiatives and support brand values.
Define a consistent brand voice across content, trends, and community management.
Define a reporting framework and consistently measure outcomes with actionable insights.
Build data-driven strategies informed by audience demographics and content performance.
Provide insights on industry benchmarks to set goals and grow engagement and follower counts.
Manage boosted social content, audience segmentation and clearly defined targeting strategies to optimize ad spend.
Provide insights on engagement patterns and industry benchmarks to drive continuous improvement.
Stay up to date with the latest social media trends, platform updates, and best practices in performance marketing.
Develop a structured framework for testing and measurement.
Expand those paid strategies to influencers, paid partnerships, and other social platforms.

Requirements

Proficient in Adobe Creative Suite, Canva, and/or Capcut
Professional experience filming and editing for social media
Prolonged periods sitting/standing at a desk and working on a computer
Must be able to lift up to 15 pounds at times

Preferred

Bachelor’s or Associate degree

Parker's Kitchen

3.2 Glassdoor

At Parker’s, we believe our company is only as successful as our team. That’s why we only hire the best at Parker’s – and we give them the training and the tools to make them even better.Parker’s offers more than just a job and a paycheck – we provide a bright career path and amazing opportunities for growth. We’re proud that more than 85% of our Store Managers, District Leaders and Corporate Support Team have been promoted from within, underscoring our commitment to developing talent and making a long-term investment in our team members.We attract people who are passionate about customer service, who are committed to the communities where they live and who understand the importance of giving our customers the precious gift of all -- time. Parker’s is currently experiencing explosive growth in Georgia and South Carolina and are eager to hire the best and brightest. We’re looking for hard-working individuals with a positive attitude and a powerful desire to succeed.Our team members are proud to be part of the Parker’s family and have helped us earn a spot on the prestigious Inc. 500/5000 list of America’s fastest-growing companies for three consecutive years. Learn more about career opportunities at Parker’s and why we’re such a great place to work!

Founded in 1976

Port Wentworth, Georgia, USA

844 employees

www.parkerskitchen.com

53% recommend to a friend

72% CEO approval