Responsibilities

• Develop social media concepts that will amplify marketing initiatives and support brand values.
• Define a consistent brand voice across content, trends, and community management.
• Define a reporting framework and consistently measure outcomes with actionable insights.
• Build data-driven strategies informed by audience demographics and content performance.
• Provide insights on industry benchmarks to set goals and grow engagement and follower counts.
• Manage boosted social content, audience segmentation and clearly defined targeting strategies to optimize ad spend.
• Provide insights on engagement patterns and industry benchmarks to drive continuous improvement.
• Stay up to date with the latest social media trends, platform updates, and best practices in performance marketing.
• Develop a structured framework for testing and measurement.
• Expand those paid strategies to influencers, paid partnerships, and other social platforms.

Requirements

• Proficient in Adobe Creative Suite, Canva, and/or Capcut
• Professional experience filming and editing for social media

Preferred

• Bachelor’s or Associate degree