Responsibilities

• Work closely with internal departments (e.g., Hotel, Food & Beverage, Entertainment, Player Development) to source and create timely, relevant, and accurate promotional content.
• Support the coordination and execution of loyalty marketing efforts by creating engaging content that promotes CRM initiatives and player rewards.
• Coordinate with the Digital & Traditional Advertising Marketing Specialist to ensure organic content supports and maximizes the effectiveness of paid social media and advertising campaigns.
• Serve as the primary creator of high-quality, on-brand content, including photography, short-form video (reels/stories), graphics, and copy, for all social platforms.
• Ensure a consistent and seamless brand voice and experience across organic social channels, websites, mobile apps, and advertising.
• Collaborate with the Digital & Traditional Advertising Marketing Specialist and external agencies (AOR) to utilize and repurpose approved photo/video assets for organic social storytelling.
• Manage and maintain a content library (Digital Asset Management) of social-first creative assets.
• Identify and implement platform-specific trends, best practices, and new features to continuously optimize organic reach and engagement.
• Actively monitor, listen, and respond to community feedback via social media platforms in a timely and professional manner. Fostering a positive online community and managing brand reputation.
• Develop, implement, and manage the daily, weekly, and monthly organic content calendar across all primary social media channels (e.g., Facebook, Instagram, TikTok, YouTube).

Requirements

• Bachelor’s degree in marketing, communications, digital media, or a related field, and a minimum of three (3+) years of direct experience managing social media and creating content for a business.
• Equivalent experience in lieu of a degree will be considered for applicants with a minimum of six (6) years’ prior experience in social media management, content creation, and community engagement, preferably in the hospitality/casino industry.
• Must provide a digital portfolio that showcases organic social media strategy, content creation capabilities (video/photo/graphics), and engagement success.
• Expert-level proficiency in managing content and engaging communities on major social media platforms (e.g., Facebook, Instagram, TikTok, YouTube).
• Demonstrated ability to produce high-quality, original content using a variety of tools (e.g., mobile editing apps, Adobe Creative Suite, or similar).
• Strong understanding of social media analytics and reporting best practices.
• Exceptional written and verbal communication skills, with proven ability to develop a compelling brand voice.
• Ability to work in a fast-paced environment and manage multiple priorities simultaneously, including quick-turn content creation.
• Proficiency in: Social Media Content Creation and Scheduling Tools (e.g., Meta Business Suite, Later, Hootsuite) Social Media Analytics and Listening Tools Video and Photo Editing Software/Apps (e.g., CapCut, Adobe Premiere Rush, Photoshop)
• Must be flexible with shifts and days off to attend events for live content capture.
• Must be able to obtain a gaming license in accordance with the regulations established by the LTBB Gaming Regulatory Commission and be able to serve in the position under any other applicable law.

Preferred

• Preference: Applies to Native Americans in accordance with applicable tribal law.