Responsibilities

• Manage, monitor, and maintain the organization's social media presence across platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter), and emerging channels.
• Develop and execute social media campaigns that support organizational goals, marketing initiatives, product launches, and key member-focused events.
• Create, coordinate, and maintain a strategic social media editorial calendar aligned with marketing campaigns and business priorities.
• Ensure content is engaging, brand-consistent, audience-focused, and optimized for each platform.
• Engage with followers and online communities in a professional and timely manner in accordance with organizational social media policies.
• Build meaningful relationships with audiences through authentic interactions and responsive communication.
• Monitor social trends, conversations, and emerging opportunities to strengthen engagement and brand visibility.
• Develop, track, analyze, and report on key social media metrics and performance indicators.
• Provide regular reporting and actionable recommendations to enhance content effectiveness, audience growth, engagement, and campaign performance.
• Utilize performance data to support annual marketing planning and strategic decision-making.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field.
• Minimum of two (2) years of professional marketing communications or social media management experience.
• Demonstrated experience managing corporate social media accounts in a professional environment.
• Proven ability to develop and execute successful social media campaigns and content strategies.
• Exceptional written, verbal, and interpersonal communication skills.
• Strong understanding of social media platforms, trends, best practices, and content marketing principles.
• Experience using social media management and scheduling tools.
• Ability to manage multiple projects simultaneously while meeting tight deadlines.
• Strong organizational skills, attention to detail, and ability to prioritize competing responsibilities.
• Ability to work independently with minimal supervision.

Preferred

• Experience with Google Analytics, Google Ads, Adobe Creative Suite, Salesforce, Google Drive, and project management platforms such as Basecamp.
• Experience in financial services, insurance, or a regulated industry.
• Military service or familiarity with military life and the military community.
• Experience supporting video content creation and digital storytelling initiatives.
• Knowledge of paid social advertising and campaign optimization.