Responsibilities

• Support DHA enterprise and leadership social media accounts across Facebook, LinkedIn, Instagram, X, and other Government-approved platforms.
• Research and develop creative social media content tailored to specific platforms, target audiences, communications objectives, and industry best practices.
• Assist with annual assessments of DHA social media platforms, including performance analysis and recommendations for new tactics, tools, techniques, and opportunities to improve audience reach and engagement.
• Monitor social media trends, platform changes, and evolving audience behaviors and provide recommendations to improve DHA’s social media presence.
• Develop and support social media plans, campaigns, and tactics designed to increase audience awareness, engagement, and interaction.
• Draft long-range social media plans for Government review and develop ad hoc content plans or tactics to support emerging issues, crisis communications, or trending news opportunities.
• Coordinate with Government planners and communications professionals to support development and execution of recurring social media plans and daily content.
• Develop, edit, schedule, and manage Government-approved social media content, including copy, imagery, graphics, video, and other digital assets.
• Program and publish approved content using social media management platforms such as Sprinklr, Sprout Social, or comparable tools.
• Monitor DHA social media channels for comments, messages, questions, and other audience engagement and, with Government coordination and approval, develop appropriate responses within established timelines.

Requirements

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, Digital Media, Advertising, English, or a related field and a minimum of 3 years of relevant professional experience in social media, digital communications, public affairs, strategic communications, marketing, or a related discipline.
• Experience managing or supporting organizational, enterprise, executive, or leadership social media accounts across multiple platforms.
• Experience developing and executing social media content, campaigns, editorial plans, or platform-specific communications.
• Working knowledge of major social media platforms, including Facebook, LinkedIn, Instagram, and X, and familiarity with platform-specific audiences, functionality, trends, and best practices.
• Experience using social media management tools such as Sprinklr, Sprout Social, Hootsuite, or comparable platforms.
• Experience collecting, analyzing, and reporting social media performance data, including engagement, reach, audience growth, and content performance.
• Ability to interpret social media analytics and use findings to support communications recommendations and decision-making.
• Familiarity with social listening tools and techniques used to monitor online conversations, audience sentiment, emerging trends, and reputational issues.
• Demonstrated ability to develop clear, creative, and audience-appropriate social media content.
• Experience supporting real-time, emerging issue, crisis, or rapid-response communications is preferred.

Preferred

• Prior military or civilian service is preferable.
• Experience supporting the Defense Health Agency, Military Health System, DoD, or other federal health or defense organizations.
• Experience working in healthcare communications, military public affairs, or headquarters-level strategic communications environments.
• Familiarity with SOP development, communications governance, and enterprise communications toolkits.