Social Media Specialist

Rockton, IL (On-site)

$59K/yr – $88K/yrMid LevelFull time

Posted 7 days ago

Job Summary

Own the development and execution of Mercyhealth's organic social media strategy and content across platforms.

Job Description

Responsibilities

Work with marketing specialists to strategize, plan and implement email and social media campaigns.
Curate and publish high-quality, engaging content that is customized for each social media platform. This will diversify our content to keep followers engaged on each platform.
Develop and execute a comprehensive social media strategy that includes content calendars, posting schedules, and campaign plans.
Monitor industry trends and competitors to identify opportunities for our non-paid social presence.
Work with marketing specialists to design, build, and maintain our social media presence.
Collaborate with the Digital Marketing Manager to develop and execute organic social media campaigns that run alongside paid campaigns to maximize the impact of digital spends .
Identify trends and insights, and recommend ways to optimize spend and performance based on the insights.
Monitor and analyze social media metrics to make data-driven recommendations for improvement.
Brainstorm new and innovative growth strategies through digital marketing.
Engage in community conversations as the Mercyhealth brand, both on our social media pages and community pages.

Requirements

Bachelor’s degree in Marketing , Journalism, Communication (or related field).
Certification in Google Analytics (or must be obtained within 12 months of hire)
FEMA Certification
FEMA ICS-100 For Health Care/Hospitals Certification (or must be obtained within 12 months of hire)
FEMA ICS-700 National Incident Management System Certification (or must be obtained within 12 months of hire)
Google Ads and Analytics
Facebook Ads
Experience with YouTube Ads
Excellent editing/writing skills
Excellent interpersonal skills

Preferred

Experience in social media and health care preferred

Benefits

Medical, Dental, Vision
Life & Disability Insurance
FSA/HSA Options
Generous, accruing paid time off
Paid Parental and caregiver leave
Career advancement and educational opportunities
Tuition and certification reimbursement
Certification Reimbursement
Well-being Programs
Employee Discounts

Mercyhealth Wisconsin and Illinois

At Mercyhealth, our doctors, nurses and staff are committed to making lives better for our patients and their families. They bring knowledge and innovation to ensure that our patients receive world-class health care, close to home. As an integrated health system, we provide exceptional, coordinated health care for almost every need. Integration improves access to services, technology and treatments, and leads to better outcomes. To best serve our patients, our integration centers around four core service areas: hospital-based services, clinic-based services, post-acute and retail services (home health, hospice, pharmacies, etc.), and a wholly owned and operated insurance company. At the heart of our organization are more than 7,000 doctors, nurses, staff and volunteers who live the Mercyhealth mission of providing exceptional health care services with a passion for making lives better. We’re committed to working together to make lives better for our patients and their families. Our passion drives and inspires us to do our very best, and we continuously look for ways to make each life better with the utmost care and professionalism. This can be as complex as a cutting-edge procedure or as simple as a smile. Nothing is ever too small or taken for granted. Everything matters.

Rockford, Illinois, USA

www.mercyhealthsystem.org