Social Media Specialist

La Mirada, CA (On-site)

$60K/yr – $75K/yrMid LevelFull time

Posted 2 weeks ago

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Job Summary

Own Makita’s social voice and content cadence across multiple platforms with a focus on growth, engagement, and measurable performance.

Own daily social content and monitor performance to drive impressions, reach, and engagement.
Collaborate with Customer Service and Brand to run partnerships, sweepstakes, and live events while protecting the brand.
Build and optimize follower growth and content strategy using a centralized hashtag library and cross-team planning.

Job Description

Responsibilities

Keep up on social media trends (TikTok, Instagram, Facebook, YouTube, X)
Manage daily social media posts across all platforms
Manage comments and direct messages
Keep tabs on the performance of Makita’s social media content
Schedule and plan social media content through the Hootsuite social media management tool
Keep tabs on the performance of sponsored ads on social media
Respond and comment on posts, where applicable
Collaborate with the Customer Service department to provide solutions to inquiries about repairs, promos, and more
Recommend, create, and implement tactics to increase followers/subscribers across channels
Monitor Makita activity across social media channels, including user-generated content

Makita U.S.A., Inc.

With over 100 years of experience in advanced motor design, Makita applies the latest innovation to engineer and manufacture the best power tools in the world. Makita Power Tools have more power and less weight, and are more compact and more efficient than any other. At jobsites around the world, professional users are dumping the old, getting the new and gearing-up with Makita. Makita offers more solutions for the professional trade.

Founded in 1915

La Mirada, California, USA

811 employees (45 in marketing)

www.makitatools.com