Responsibilities

• Create high-quality, platform-native content (photo, video, graphics) that is visually compelling, on-brand, and designed to drive engagement and business results
• Edit video in a way that aligns with modern social media trends and performance standards (short-form, hook-driven, retention-focused)
• Grow and manage regional Instagram, Facebook, and LinkedIn pages by consistently delivering exceptional, engaging, and performance-driven content
• Source, develop, and publish localized content that highlights community involvement, culture, and brand presence
• Capture and produce content from in-person events, including on-site coverage and post-event recap assets
• Support onboarding, recruiting, and agent engagement efforts through strategic social media storytelling
• Partner with Regional Presidents and senior leadership to elevate their personal social media presence to support recruiting and brand positioning
• Facilitate agent recognition and achievement content to celebrate success and build community
• Collaborate closely with Field Marketing Directors and local leadership on high-impact initiatives aligned with regional strategy and culture
• Align all content with national brand standards while tailoring execution to local markets