Responsibilities

• Provides analysis and recommendations on social media strategies that align with organizational initiatives and goals.
• Schedules and publishes, accurately and in a timely manner, social media content across various social channels.
• Uses a content management platform (Hootsuite) to manage, monitor and analyze the performance of our content.
• Actively engages with relevant social content posted by others (employees, partners, etc.) including monitoring and addressing comments.
• Coordinates social listening duties with the customer care team to ensure timely response to all customer inquiries.
• Ideates creative social media content, tapping into culturally relevant moments that align strategically with loanDepot’s with our brand and company messaging.
• Performs basic editing of social media content, including short-form videos and photos.
• Works closely with cross-functional teams, including marketing, creative, events, and business units, to execute social campaigns.
• Monitors the social landscape and elevates notable developments and trends to teams across the organization.
• Monitors how competitor brands use their social media channels, surfacing insights and opportunities for differentiation.

Requirements

• Bachelor’s Degree preferred and a minimum of two (2) + years of social media execution and content development experience.
• Experience in the Mortgage industry preferred.
• Deep understanding of the social media universe including LinkedIn, Instagram, Facebook, X, YouTube, and TikTok, as well as social media management tools such as Hootsuite and the Meta business platform.
• Exceptional verbal, written and interpersonal communication skills.
• Highly effective organizational and time management skills.
• Strong attention to detail, ensuring accuracy and consistency across all tasks.
• Proficient with editing software including Adobe products such as Photoshop, Illustrator and InDesign, as well as video editing tools such as CapCut, Canva and IG Edits.
• Proficient skills in computer terminal and personal computer operation; Microsoft Office applications including but not limited to: Word, Excel, PowerPoint, and Outlook.
• Ability to make decisions that have moderate impact on the immediate work unit and cross functional departments.
• Ability to work independently and drive projects forward while being an active participant in cross-functional efforts.

Benefits

• Inclusive, diverse, and collaborative culture where people from all backgrounds can thrive.
• Work with other passionate, purposeful, and customer-centric people.
• Extensive internal growth and professional development opportunities including tuition reimbursement.
• Comprehensive benefits package including Medical/Dental/Vision.
• Wellness program to support both mental and physical health.
• Generous paid time off for both exempt and non-exempt positions.