Responsibilities

• Develop, and execute content strategy and publishing across Instagram, TikTok, X, Facebook, LinkedIn, YouTube and emerging social media platforms.
• Manage editorial calendars across genres, events, company initiatives, and cultural/heritage months, independently prioritizing content and making strategic decisions on cadence and storytelling opportunities.
• Lead the planning and execution of high-profile activations (e.g., livestreams, takeovers, behind-the scenes content)
• Co-lead community management across platforms, including monitoring messages, comments, and mentions, and responding in a timely, engaging manner
• Collaborate cross-functionally to align social storytelling with programming, partnerships, and sponsorship deliverables
• Plan and publish content that balances evergreen storytelling with real-time cultural and platform trends.
• Track content performance, conduct A/B testing, and provide recommendations to optimize content strategy and inform campaign decisions the Director, Social Media
• Lead on-site content coverage for in-office and key local events/showcases and support award shows and festivals.
• Contribute to internal communications such as The Weekly newsletter, using judgemet to ensure content is accurate and timely.
• Work with BMI’s Social Media Ambassadors and collaborate with freelancers as needed.

Requirements

• Education: Bachelor’s Degree in marketing, communications, or related field preferred, in lieu of degree, 4+ years of equivalent experience required.
• Experience: Minimum 2 years of experience in social media or digital marketing within music, media, or entertainment
• Skills and Abilities:
• - Deep expertise across social platforms (Instagram, TikTok, X, Facebook, YouTube, LinkedIn)
• - Proven ability to develop campaigns that resonate with diverse audiences
• - Experience with analytics and reporting tools (e.g., Meltwater, Meta Business Suite, TikTok Analytics)
• - Strong analytical mindset with the ability to translate data into actionable insights
• - Strong decision-making, prioritization, and problem-solving skills with the ability to manage multiple projects simultaneously
• - Proficiency in video/photo editing tools (Adobe Creative Suite, Canva, CapCut, Final Cut Pro, or similar)
• - Familiarity with social publishing and listening tools (e.g., Meltwater, Union Metrics)
• - Highly organized with strong project management, communication, and collaboration skills
• - Ability to take initiative and thrive in a fast-paced environment