Social Media Specialist-LA

Own BMI's social storytelling across a multi-platform program, shaping content strategy, calendar planning, and on-site coverage to drive engagement and visibility.

• Content strategy and publishing across Instagram, TikTok, X, Facebook, LinkedIn, YouTube and emerging platforms.
• Editorial planning and cadence management across genres, events, and campaigns with strategic storytelling opportunities.
• On-site coverage and live activations, including livestreams, takeovers, and behind-the-scenes content, plus real-time trend adaptation.
• Co-lead community management across platforms, including monitoring messages, comments, and mentions, and responding in a timely, engaging manner.
• Collaborate cross-functionally to align social storytelling with programming, partnerships, and sponsorship deliverables.
• Plan and publish content that balances evergreen storytelling with real-time cultural and platform trends.
• Track content performance, conduct A/B testing, and provide recommendations to optimize content strategy and inform campaign decisions the Director, Social Media.
• Lead on-site content coverage for in-office and key local events/showcases and support award shows and festivals.
• Contribute to internal communications such as The Weekly newsletter, using judgemet to ensure content is accurate and timely.
• Work with BMI’s Social Media Ambassadors and collaborate with freelancers as needed.