Social Media Specialist

Responsibilities

• Lead social listening for the corporate social media team, develop engaging content and engage our online audiences to improve brand affinity
• Analyze key metrics to guide content performance and bring new, innovative ideas to elevate Deere’s social media presence
• Content creation: Provide input to ensure engaging content by channel and audience and ensuring all content maintains a consistent brand voice and message
• Community management: Monitor social media channels for comments and messages, and respond to customer inquiries and concerns to foster community engagement
• Analytics and reporting: Track and analyze key performance indicators (KPIs) to measure content and channel success while providing insights and reports to the corporate social media team
• Trend research: Stay up-to-date on the latest social media trends, platform updates, and industry news and help us deliver an innovative, fun and engaging social media presence

Requirements

• Passion for social media and proficiency with major social media platforms and social media management tools
• Experience supporting real-time crisis communication efforts across social platforms, collaborating with cross-functional teams to monitor sentiment
• Excellent social listening skills
• Ability to understand historical, current, and future trends in the digital content and social media space
• Strong copywriting and copy-editing skills
• Bachelor’s Degree or equivalent related work experience

Preferred

• Top-notch oral and verbal communication skills
• Impeccable time management skills with the ability to multitask
• Detail-oriented approach with ability to work under pressure to meet deadlines

Benefits

• Flexible work arrangements
• Highly competitive base pay
• Savings & Retirement benefits (401K and Defined Contribution)
• Healthcare benefits with a generous company contribution in the Health Savings Account
• Adoption assistance
• Employee Assistance Programs
• Tuition assistance
• Fitness subsidies and on-site gyms at specific Deere locations
• Charitable contribution match
• Employee Purchase Plan & numerous discount programs for personal use