Social Media Specialist

Bradenton, FL (Unknown)

Salary Not AvailableMid Level4+ years expFull time

Posted 5 months ago

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Job Summary

Drive high-quality social content for IMG Academy’s athletics program, including photo/video production and real-time storytelling across platforms.

  • Capture/produce UGC-style content and edit for Instagram, TikTok, YouTube Shorts.
  • Must-have: 4+ years in sports social content creation
  • Standout: Cross-functional storytelling with coaches, athletes, and campus teams

Job Description

Responsibilities

  • Capture and produce high-quality photo and video UGC-style content (practice sessions, competitions, academics, campus life, interviews, behind-the-scenes).
  • Edit and deliver short-form video content optimized for Instagram, TikTok, YouTube Shorts, and other emerging platforms.
  • Develop creative concepts aligned with brand campaigns and seasonal priorities.
  • Create graphics, captions, and motion assets that reflect brand voice and visual standards.
  • Execute content calendars across core social platforms.
  • Identify and leverage trending topics, sounds, and sports moments in real time.
  • Collaborate with coaches, athletes, and internal departments to source compelling stories.
  • Monitor analytics and performance metrics to optimize engagement and growth.
  • Support partnerships and sponsored content deliverables.
  • Highlight athlete achievements, commitments, and milestones.

Requirements

  • Minimum 4+ years of experience in social media content creation, preferably in sports, athletics, or performance training environments.
  • Strong photography and videography skills.
  • Deep understanding of current social media trends and platform best practices.
  • Proficiency in Adobe Lightroom, Photoshop, Premiere Pro and CapCut to edit, resize, and crop images and video for use in social media.
  • Knowledge of social media management platforms like Sprout Social, Influencer, Opendorse, etc.
  • Ability to work flexible hours, including occasional evenings and weekends for games and events.
  • The role will occasionally require extended and weekend hours during peak seasons
  • The role may require lifting, moving, pushing or pulling equipment or boxes in excess of 40lbs
  • Should be able to handle outdoor temperatures for a reasonable period of time
  • Must be able to move around campus which includes gym, turf, fields, etc.
  • Ability to work flexible hours to include nights, weekends and holidays is required
  • Requires a background check upon offer
  • Requires a drug test upon offer

Preferred

  • Drone certification (FAA Part 107) is a plus.

Benefits

  • Comprehensive Medical, Dental and Vision
  • Flexible Spending Account and Health Savings Account options
  • 401k with an Employer Match
  • Short Term and Long Term Disability
  • Group and Supplemental Life & AD&D
  • Gym Discount Program
  • Pet Insurance
  • Wellbeing Program
  • and more!
IMG Academy logo

IMG Academy

IMG Academy is the world-leading provider of academic, athletic and personal development programs. With expert instruction, a proven training methodology, professional-grade facilities and a challenging and motivating learning environment that brings together individuals of all ages and backgrounds, IMG Academy provides the ultimate foundation for future success.The Bradenton, Fla.-based campus annually attracts nearly 200,000 training athletes, coaches, event participants and spectators from 100 countries. IMG Academy offers sports camps and academy programs, in addition to training opportunities for adult, collegiate and professional athletes, as well as teams and leagues. IMG Academy is also the host venue for countless international amateur and professional sporting events.IMG Academy also includes NCSA College Recruiting, the world's largest college recruiting platform, and IMG Academy+, which provides online coaching utilizing the same elite instruction delivered on campus for 40+ years.

Founded in 1978
Bradenton, Florida, USA
1.2K employees (92 in marketing)

Traffic Signals

Monthly Visitors
348K
Monthly Google Ads Budget
$21.2K
Traffic Source Mix
Search
49.7%
Direct
40.3%
Referral
7.2%
Social
1.9%
Paid
0.7%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size
78 (6% of company)
Median Career Experience
9 years
Median Tenure
2.9 years

Funding

Last Raise
Private Equity, 2 years ago

Funding History

  • Nov 2023
    Private Equity

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