Responsibilities

• Schedule, capture, edit, and publish social media content under the direction of the Social Media Strategist and Digital Marketing Director.
• Support the Social Media Strategist in campaign execution and influencer collaborations.
• Independently plan, capture, edit, and publish photos and short- and long-form video content optimized for social and digital platforms, as well as other internal needs.
• Participate in brainstorming sessions for content ideation and platform innovation.
• Support the Social Media Strategist in managing the social media content calendar and ensure timely, accurate posting.
• Analyze performance metrics to identify insights, trends, and optimization opportunities.
• Recommend creative approaches based on platform trends and performance data.
• Independently manage community engagement and online reputation for assigned channels, exercising sound judgment within established brand, privacy, and escalation guidelines.
• Collaborate with internal teams (Marketing, Communications, Service Lines) to support cross-functional initiatives.
• Act as a liaison between partners and internal teams, facilitating communication and project execution to ensure the success of the partnership.

Requirements

• 3 years of social media experience.
• Demonstrated experience owning social media channels or campaigns.
• Strong understanding of platform trends, algorithms, and best practices.
• Excellent verbal and written communication skills are essential.
• Basic knowledge of major social media platforms (Facebook, Instagram, X/Twitter, LinkedIn, TikTok, YouTube).
• Proficient in Microsoft Suite applications, Adobe products, and Canva
• Excellent writing, presentation, research, and relationship management skills, with ability to articulate creative and technical concepts.
• Ability to work collaboratively in a team environment.
• Detail-oriented, organized, and able to manage multiple tasks in a fast-paced setting.
• Strong time management skills
• Ability to function as a liaison between partners and internal teams, facilitating clear and effective communication.
• Strong project management skills with the ability to plan, execute, and oversee multiple projects simultaneously. Experience in using project management tools and software is an advantage.
• Proficiency in collecting and documenting performance metrics, both qualitative and quantitative. Ability to analyze data to track the success of activations and optimize future efforts.
• Demonstrated ability to work cross-functionally with various teams and external partners, including vendors and agencies.
• Familiarity with the marketing budget process, ensuring resources are allocated efficiently to maximize ROI across all brand activation activities.
• Ability to think creatively and innovate in developing marketing strategies and solutions. Foster a culture of continuous improvement and experimentation within the team.
• Adaptable and able to manage changing priorities and a fast-paced environment. Willingness to take on additional job duties as assigned.
• Ability to travel frequently capture content at facilities and events throughout South LA and Orange County.
• Availability to work flexible hours, including evenings and weekends, as needed for content capture.

Preferred

• Familiarity with social media management tools (e.g., Emplifi) is preferred.
• Experience or coursework in photography, videography and video editing (e.g., iMovie, Adobe Premiere, Final Cut Pro) is a plus.

Benefits

• Health and wellness is our passion at MemorialCare—that includes taking good care of employees and their dependents.
• We offer high quality health insurance plan options, so you can select the best choice for your family.
• There’s more...Check out our MemorialCare Benefits for more information about our Benefits and Rewards.