Social Media Specialist

Responsibilities

• Lead the organic social strategy across North America (US) — channel mix, content pillars, posting cadence, and platform-specific approaches.
• Define what good looks like for our channels and translate brand strategy into social-native ideas that actually perform on each platform.
• Set quarterly priorities and a content roadmap aligned with brand campaigns, commercial moments, and platform trends.
• Personally produce flagship content and AI-driven experiments — you should be in the tools, not just briefing them.
• Build with generative tools (e.g. Kling, Higgsfield, Veo, Sora, Runway, Midjourney, ElevenLabs) and adopt new ones as they emerge. Specific tools matter less than fluency and taste.
• Maintain a consistent weekly publishing cadence across priority channels to keep our communities active and our accounts present in the algorithm, using AI-driven production to make that volume possible without dropping the bar on quality.
• Prototype new formats and content concepts that the rest of the team can then scale into a repeatable production line.
• Partner with the Social Media Manager for INTL on shared creative standards, AI tooling, production workflows, and the use of shared resources across the function.
• Work closely with the Creative Director on visual identity, campaign integration, and creative quality.
• Coordinate with regional market leads, PR, performance marketing, and brand to keep social aligned with the wider company narrative.

Requirements

• Portfolio required. Please submit a link or PDF with your application showing examples of social content you have personally produced, including AI-generated work. A brief document, a portfolio site, or a curated set of live post links all work — candidates without a portfolio won't be assessed.
• 2–4 years in social media, with at least one year of strategic ownership of a brand channel (not purely scheduling/community).
• Deep cultural fluency with how Gen Z audiences consume and create on TikTok, Instagram, and YouTube — formats, humor, aesthetic codes, and the cadence at which trends rise and burn out.
• Demonstrable portfolio of AI-generated social content. We will look at the actual work — examples might include AI video (Kling, Higgsfield, Veo, Sora, Runway), AI imagery (Midjourney, Flux), AI audio/voice (ElevenLabs), or hybrid workflows.
• Native or proficient English.
• Deep platform fluency on TikTok, Instagram, and YouTube — formats, algorithm behaviour, and what audiences in INTL markets actually respond to.
• Comfort with data: you can read a content performance report and tell the team what to do next.
• Hands-on experience pulling, interpreting, and acting on social data — using either platform-native analytics (TikTok Studio, Meta Business Suite, YouTube Studio) or third-party tools (Sprout, Dash Hudson, Brandwatch, or similar).
• Self-directed. You can take an ambiguous brief and come back with a plan, not more questions.
• Experience running social for a brand operating across multiple European markets.

Preferred

• Comfortable being on camera. A meaningful share of our content works best when filmed first-person — trying a deal, walking through an experience, reacting in real time — and willingness to record yourself for that kind of content is a plus.
• Experience leading or mentoring others, even informally.
• Experience working across multiple markets or time zones.
• A track record of being early to a platform or format that later went mainstream.
• Light motion design or visual storytelling chops.
• Background in marketplaces, e-commerce, or local services.