Responsibilities

• Oversee social media growth and optimization across a large portfolio of client accounts
• Evaluate client social media performance, engagement, reach, traffic, and overall account health
• Identify underperforming accounts and develop strategies to improve performance
• Lead recurring optimization cycles across client accounts
• Work directly with our content and copywriting teams to adjust content strategies based on performance data
• Review social media profiles, bios, content structure, calls-to-action, keywords, positioning, and overall optimization
• Help develop strategies designed to increase reach, engagement, followers, clicks, and traffic
• Oversee and manage a team responsible for executing social media strategies and optimizations
• Monitor client progress and proactively address accounts that may require additional attention
• Assist leadership in developing scalable processes as our client base continues to grow

Requirements

• Experienced in social media management, strategy, or digital marketing
• Comfortable analyzing social media analytics and identifying trends
• Knowledgeable about Instagram, Facebook, TikTok, and Pinterest
• Familiar with organic social media growth and traffic strategies
• Highly organized and capable of overseeing a large number of accounts
• Comfortable managing and directing a team
• Able to communicate clearly with multiple departments
• Creative while also being data-driven
• Proactive and solutions-oriented
• Comfortable working in a fast-paced company where processes and strategies continue to evolve as we grow

Preferred

• 2+ years of social media management or digital marketing experience.
• Experience managing multiple client accounts
• Previous agency experience is strongly preferred
• Experience leading or managing a social media/content team
• Understanding of social media analytics, optimization, SEO/keyword strategy, and audience growth
• Experience with client retention or account performance is a major plus