Responsibilities

• Plan, film, edit, and publish short-form video content as the primary content format
• Create supporting static posts, carousels, and graphics across Meta, LinkedIn, and TikTok
• Develop a consistent monthly content calendar aligned to service lines, seasonal health observances, and campaign priorities
• Collaborate with the marketing team to ensure all content supports brand standards and campaign goals
• Maintain and grow platform presences across all three channels
• Build genuine, trust-based relationships with physicians, nurse practitioners, PAs, and clinical staff across CLS Health locations
• Schedule, coordinate, and conduct on-site content sessions with providers — with minimal disruption to clinical operations
• Proactively overcome reluctance: identify provider hesitations, address concerns, and make participation feel worthwhile and easy
• Follow up with providers post-content to share results and reinforce the value of their participation
• Develop a reputation across the organization as someone providers enjoy working with
• Monitor and report on platform performance metrics including reach, engagement, follower growth, and video views
• Stay current on social media trends, platform algorithm changes, and healthcare content best practices
• Identify content gaps and opportunities across service lines and locations
• Partner with the Specialty Marketing team on service line-specific campaigns

Requirements

• 2+ years of professional social media experience, with demonstrated results in video-first content
• Portfolio required: please be prepared to share examples of social media accounts you've managed, with emphasis on video content and engagement performance
• Proficiency in short-form video production: filming, editing, captioning, and platform-native publishing
• Comfortable on-camera directing others (providers) — not just behind the lens
• Strong written communication skills for captions, post copy, and internal coordination
• Self-starter who can manage a content calendar and multiple location schedules independently

Preferred

• Experience working in a healthcare, clinical, or regulated-industry environment
• Familiarity with HIPAA-aware content practices (we'll provide training, but prior awareness is a plus)
• Experience with Canva, Adobe Premiere Rush, CapCut, or equivalent editing tools
• Existing comfort in clinical environments — you're not fazed by exam rooms, scrubs, or medical jargon
• Experience managing multi-location or enterprise brand social accounts
• Has a natural gift for making people feel comfortable — including Type-A physicians who've never been on camera
• Reads rooms well and adapts communication style to fit the person in front of them
• Leads with warmth and confidence, not pushy sales energy
• Treats every provider's time as sacred and shows up prepared, efficient, and appreciative
• Turns a "no" into "maybe" and a "maybe" into a "yes" — through relationship, not pressure
• Genuinely enjoys people and brings energy that's contagious in a clinical environment
• Is professionally persistent — comfortable following up, staying in touch, and continuing to build relationships even when the first ask doesn't land

Benefits

• Competitive salary commensurate with experience
• Comprehensive benefits package including medical, dental, and vision
• The chance to shape the social media presence of one of Houston's fastest-growing healthcare organizations
• A marketing team that values creativity, autonomy, and strategic thinking
• Access to compelling, mission-driven stories across 40+ specialties and nearly 50 Houston-area locations