Media Buyer
High Impact Dealer
USA (Remote)
AgencyFull-timeMid level4+ years exp.
1 day ago
Social Media Specialist
Oakland, CA
$86K/yr – $129K/yrMid Level2+ years expFull time
Posted 5 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive CEI’s social presence to raise awareness, engagement, and retention among target communities.
- Must-have: 2-5 years managing a brand’s social media presence.
- Standout: Experience creating short-form video content for Instagram, LinkedIn, and YouTube.
- Standout: Strong ability to collaborate with internal teams and external creators to produce platform-native content.
Job Description
Responsibilities
- Social Media Strategy and Planning
- Develop and execute a social media strategy that increases awareness, engagement, and retention among CEI’s target communities and demographics.
- Manage CEI’s social media calendar, ensuring timeliness of delivery and visibility for organizational messages, public relations, community relations, and cultural milestones.
- Coordinate with CEI’s external media agency to incorporate seasonal posts and special initiatives into the calendar.
- Support the development of CEI marketing campaigns by contributing creative ideas and strategic recommendations to maximize impact across social channels.
- Content Creation and Creative Execution
- Collaborate with internal marketing and communications staff, and with external designers, writers, editors, and other creative partners, to develop innovative social-first content.
- Create branded, platform-native content that highlights CEI’s mission, value, staff and participant culture, community impact, and the PACE model.
- Repurpose long-form collateral, including reports, stories, program materials, and interviews, to create compelling short-form videos, graphics, and other assets optimized for each social platform.
- Social Community Engagement
- Monitor trends, cultural moments, and relevant conversations, identifying opportunities for CEI to engage appropriately and authentically.
- Engage with users and partner accounts with the right tone, timeliness, and creativity to grow CEI’s digital presence and foster connection.
- Represent the CEI brand by responding to public questions, comments, and messages in a timely, courteous, and helpful manner across all social channels.
- Measurement and Optimization
- Monitor, analyze, and report on social media performance using analytics tools.
- Surface actionable insights and recommendations to optimize content, posting strategy, and overall impact.
Requirements
- Bachelor’s degree in communications, marketing, media studies, journalism, or a related field, or an equivalent amount of professional experience.
- 2-5 years of experience managing a brand’s social media presence.
- Proven experience growing engagement and retention on social media channels.
- Experience using social media management tools such as Hootsuite to schedule content and measure performance.
- Experience creating short-form video and visual content for platforms such as Instagram, LinkedIn, and YouTube.
- Strong understanding of social media trends, algorithms, and best practices.
Center for Elders' Independence
Center for Elders’ Independence PACE offers comprehensive community-based medical and social care all in one bundle. We serve East Bay seniors who are over 55 years of age and who who need nursing home care - but we keep them living at home!CEI personal care teams coordinate and integrate whatever care a senior participant needs - home care, activities, transportation or medical care - everything from a hospital stay to an Oakland A's Game with other participants. Though CEI does not provide housing, we coordinate with senior housing, residential care facilities, hospitals and the family caregivers through any circumstances.Services offered:•Primary Care/Nursing Care•Hospital Services•Emergency Services•Nutrition and Hot Meals•Social Services•Home Health Care•Recreational & Social Activities•PACE Day Center•Medications•Transportation•Medical Specialists (cardiologists, podiatrists, etc.)•Rehabilitation Therapies•Dental CarePACE is associated with lower nursing home visits and admissions, fewer hospitalizations, a higher probability of receiving ambulatory care, greater survival, and increased number of days in the community, better health, better quality of life and better functional status. (Medical Care Research and Review, D. Grabowski, Harvard Medical School.)
