Social Media Specialist

Baltimore, MD (On-site)

$68K/yr – $85K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the social content engine, turning briefs and product launches into timely, brand-consistent storytelling across Instagram, TikTok, Facebook, and YouTube while integrating performance learnings to optimize future executions.

  • Content planning and publishing: translate briefs into actionable calendars and manage platform-native formats.
  • Platform optimization: apply trends and data to improve reach and engagement across key channels.
  • Asset and collaboration workflow: work with Creative Services to adapt studio assets and curate UGC for social storytelling.

Job Description

Responsibilities

  • Draft, schedule, and publish social media content across priority platforms, including Instagram, TikTok, Facebook, and YouTube.
  • Maintain consistent channel presence, cadence, and platform hygiene (bios, highlights, playlists, and evergreen elements).
  • Support execution of both evergreen and campaign‑driven content calendars.
  • Ensure all published content aligns with brand voice, quality standards, and platform best practices.
  • Stay current on platform updates, features, and trends to support timely and relevant execution.
  • Translate campaign briefs, product launches, and business priorities into actionable content plans and execution timelines.
  • Identify and curate user‑generated and approved creator‑generated content for use across social channels.
  • Support integration of UGC into social storytelling, campaigns, and platform‑specific formats.
  • Contribute to content optimization by applying performance learnings and platform insights.
  • Maintain accessibility of priority content assets for ongoing use.

Requirements

  • Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent experience.
  • 3–5+ years of experience in social media, digital marketing, or content execution roles.
  • Strong understanding of social media platforms, formats, and best practices.
  • Experience creating and publishing content across multiple social channels.
  • Familiarity with social media management and reporting tools.
  • Ability to interpret performance data and apply insights to improve execution.

Preferred

  • Exposure to AI-enabled tools for research, content support, or reporting is a plus.

Benefits

  • Medical, Dental and Vision Insurance
  • Company Provided Life Insurance
  • Paid Time Off (PTO)
  • Company-paid short-term and long-term disability
  • 401(k) plans
  • Employer-funded pension plan
  • Tuition Reimbursement
Carboline logo

Carboline

Operating from a position of global leadership, Carboline is considered the standard of quality high-performance coatings, linings, and fireproofing products. For over 75 years, Carboline has combined innovative product development with technical knowledge and experience to provide superior protective coating solutions around the world.Carboline prides itself on offering a comprehensive line of coatings, linings, and fireproofing products. Our U.S. industrial service center and warehouses, worldwide manufacturing locations, and hundreds of technical sales team members located across the globe are ready to serve you.Our sales engineers match the coatings technology with our customer's needs and expectations, and confidently provide solutions that are proven and reliable. We don't recommend a product on the shelf. We work with our customers to provide the products and solutions that best fit the project or application.Our experience in doing this, coupled with the broadest product line offering in the industry, is a winning combination that keeps customers happy. Carboline's focus on performance and our wide range of market experience in various industrial and commercial markets sets us apart from the competition. If you have a problem, chances are we've solved it.

Founded in 1947
St Louis, Missouri, USA
1K employees (41 in marketing)

Traffic Signals

Monthly Visitors
30.6K
Traffic Source Mix
Search
52.3%
Direct
36%
Referral
7%
Social
3.1%
Paid
1.2%

Headcount Trend

Current headcount: ~1K

Marketing Team

Marketing Team Size
28 (3% of company)
Marketing Roles Posted (Last 30 Days)
1