Responsibilities

• Deliver an effective, comprehensive social media presence that supports the goals and objectives of the Corporate Strategic Plan and Marketing Strategic Plan.
• Assist in planning, implementing and monitoring a multi-channel social media strategy to increase brand awareness, create engagement, support marketing efforts, deliver educational content, promote brand differentiators, and increase conversions based on appropriate goals through organic and paid social content.
• Execute campaigns, reporting, monitoring social media channels and responding to social media inquiries as appropriate, tracking and escalating to manager if warranted.
• Ensure social media goals are established, tracked, and achieved using appropriate content style, format, and tone for various audiences/channels, expanding the social voice of the organization to include trained social spokespeople.
• Manage various social media accounts and channels including content creation and distribution, community management, reporting, execution of campaigns, and profile management.
• Execute strategies to expand involvement with Facebook, Instagram, LinkedIn and other platforms as directed.
• Serve as social media photographer, videographer, and designer.
• Utilize various social spokespeople to achieve messaging goals according to plan and strategy.
• Attend and represent the bank at various community, business, and educational functions to support social media content development and to strengthen understanding of the brand voice.
• Develop creative templates for desired target audiences and channels.

Requirements

• A B.S. or B.A. degree in Marketing, Digital Media, Public Relations, Communications or related field.
• Social media experience, including creating and publishing content required.
• Candidates must provide a portfolio of digital content creation and/or management examples (whether professional, volunteer, school projects, etc.)

Benefits

• Medical, dental, vision, FSA, HSA options for both part-time and full-time employees.
• Medical coverage is also offered for domestic partners.
• Paid holidays, vacation, and sick time.
• Retirement benefits that include a 401(k), Profit Sharing, and Employee Stock Ownership Plan (ESOP).
• Training & development opportunities.
• Tuition assistance.
• Community focused volunteer opportunities.
• Award winning wellness program that promotes a solid work/life balance.
• Banking perks and discount programs.