Responsibilities

• Develop and execute social media strategies that support brand and business objectives across a portfolio of Disruptor brands, including V8 Energy, Pace, Chunky, Snyder’s of Hanover, Kettle Brand, Late July, V8, Lance Crackers, and SpaghettiOs.
• Create, publish, and optimize monthly and annual social content calendars aligned with marketing priorities and campaign goals.
• Partner with cross-functional teams and agency partners to develop channel-first content that drives engagement and brand growth.
• Identify emerging social trends, cultural moments, and creator opportunities to keep brands relevant and competitive.
• Maintain and optimize social media assets across owned channels, ensuring brand consistency and accuracy.
• Develop and enhance social media standards, best practices, and content creation processes.
• Manage content across owned social platforms while ensuring alignment to timelines, milestones, and stakeholder expectations.
• Serve as a steward of brand voice, ensuring consistent messaging and storytelling across all social channels.
• Drive audience growth and engagement through compelling, culturally relevant content.
• Monitor and report on key performance metrics and growth trends on a recurring basis.

Requirements

• Bachelor’s degree in Communications, Marketing, Advertising, Public Relations, Journalism, or a related field; equivalent professional experience will also be considered.
• 3+ years of social media and/or digital marketing experience, preferably within a CPG company, agency, or food, beverage, or snacking organization.
• Strong understanding of social media platforms, content strategies, and social best practices.
• Demonstrated ability to develop and execute social media strategies aligned to business objectives.
• Experience managing content calendars, publishing content, and supporting multi-channel social campaigns.
• Strong social listening, trend identification, and cultural insight capabilities.
• Ability to analyze performance data and translate insights into content and engagement recommendations.
• Experience establishing and measuring KPIs, engagement metrics, and content performance.
• Hands-on experience creating social media content, including multimedia and digital assets.
• Strong understanding of food-related content, food styling, and food photography best practices.

Preferred

• Experience working within the food, beverage, snacking, or broader consumer packaged goods industry.
• Experience participating in or supporting video and photo shoots.
• Experience with graphic design, creative asset development, and video editing tools.
• Experience using social media management and analytics platforms such as Sprout Social.
• Experience with Google Analytics and digital performance reporting tools.
• Strong knowledge of creator marketing and influencer-driven content strategies.
• Personal passion for food, meals, beverages, snacking culture, and culinary trends.
• Ability to identify culturally relevant opportunities and bring fresh, innovative content ideas to brands.
• A strong creative perspective combined with a data-driven approach to content optimization and audience engagement.

Benefits

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.