Responsibilities

• Assist in growing the company’s social media and digital presence by developing engaging content, managing assigned social channels and tools, monitoring content performance and audience engagement and communicating – including outside normal operating hours – with online communities
• Collaborate with the marketing team to drive traffic, grow audience and support business goals through strategic engagement
• Research, design, and implement successful digital marketing communication timelines and plans on a variety of topics to support corporate, bank, wealth management, and subsidiary initiatives with a strong emphasis on social-first storytelling
• Author/edit and maintain calendar and content of social media channel communications, including Facebook, X, Instagram, and LinkedIn
• Tell compelling brand stories consistently and creatively across social and digital channels ensuring content aligns with Busey’s voice and visual identity
• Contribute to website, podcast, blog and other digital channel content as needed
• Review and refine messaging to ensure clarity, accuracy and brand alignment across all social communications
• Support audience and channel research to drive continual improvements in digital communications
• Research and recommend best practices for tailoring messages and delivery channels based on targeted audience
• Collect data on the performance of specific communications or campaigns, and provide timely, regular reporting/analysis of digital communication analytics.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Journalism, or related field or equivalent work experience
• 2+ years of experience.

Benefits

• Busey provides a competitive Total Rewards package in return for your time, talents, efforts and ultimately, results.
• Your personal and professional well-being—now and in the years to come—are important to us.
• Busey’s Total Rewards include a competitive benefits package offering 401(k) match, profit sharing, employee stock purchase plan, paid time off, medical, dental, vision, company-paid life insurance and long-term disability, supplemental voluntary life insurance, short-term and long-term disability, wellness incentives and an employee assistance program.
• In addition, eligible associates may take advantage of pre-tax health savings accounts and flexible spending accounts.