Responsibilities

• Develop and execute a comprehensive social media strategy that transforms our platforms into measurable growth engines; you will align content with business priorities to drive publisher recruiting, increase product awareness, and establish industry-leading brand credibility.
• Own the end-to-end development of high-quality, platform-specific assets—including short-form video, professional graphics, and compelling copy—tailored for maximum impact on LinkedIn, Instagram, Facebook, YouTube, and TikTok.
• Build and maintain a repeatable "content factory" by overseeing the entire lifecycle of our social presence, from long-term editorial calendar planning and daily publishing to the development of scalable content pillars that allow us to move fast without sacrificing quality.
• Travel to key company events and conferences to capture real-time photo, video, and interview content, effectively turning live milestones into a pipeline of high-value digital assets.
• Cultivate a vibrant online community by managing daily interactions to build brand trust, while simultaneously serving as a strategic partner to our sales field—guiding them on social best practices, policy adherence, and ways to leverage their own presence for lead generation.
• Track key metrics—including reach, audience growth, and recruiting indicators—to provide actionable insights and run sophisticated tests on content formats and timing to maximize our ROI

Requirements

• Bachelor’s degree in Marketing, Communications, PR, or a related field.
• Strong video editing and design skills (Adobe Creative Suite, Canva, or similar).
• Highly organized, capable of managing multiple priorities, and thrive in a fast-paced environment.
• Understand SEO, analytics, and how to turn business goals into high-impact content.

Preferred

• 3+ years in social media, content, or digital marketing with a portfolio that proves you can execute from concept to delivery.
• Experience supporting recruiting, sales, or product marketing initiatives
• Experience leveraging AI tools for content creation and scaling output
• Familiarity with organizational tools like monday.com or similar