Responsibilities

• Develop, own, and refine Huckleberry’s social media strategy across all key platforms, including setting platform-specific goals, content philosophies, and audience engagement tactics
• Build and manage a content system rooted in business objectives that fosters community and relevance among parents, moving beyond trending topics to meaningful conversations
• Lead the creative process from briefing to execution, ensuring content aligns with brand voice and strategic goals
• Oversee social media calendar development, content planning, and publishing schedules across current and emerging platforms
• Manage community interactions by maintaining the brand voice in comments, DMs, and online spaces, while creating scalable systems for engagement
• Design and maintain a KPI framework to measure social performance, providing insights and reports to stakeholders to inform ongoing strategy adjustments
• Stay informed about evolving social media trends, platform updates, and cultural shifts to ensure Huckleberry remains a considered and strategic presence online
• Partner with cross-functional teams including brand, product, and growth to integrate social media initiatives into broader campaigns and product marketing efforts

Requirements

• 5+ years of experience in social media or brand marketing, with increasing ownership of strategic initiatives
• A compelling portfolio demonstrating both creative thinking and strategic planning, including writing sharp captions and developing quarterly content briefs
• Deep understanding of Instagram, TikTok, Facebook, X, Pinterest, Reddit, YouTube, and LinkedIn, including platform-specific algorithms, cultures, and content norms
• Proficiency in data analysis to develop hypotheses, measure KPIs, and explain insights clearly and simply
• Experience working within consumer, lifestyle, wellness, parenting, or family-facing brands
• Strong project management skills with the ability to lead content planning, creative processes, and community engagement
• Excellent communication skills and the ability to collaborate effectively across teams

Benefits

• Annual salary range of $90,000 - $110,000
• Equity participation
• Unlimited paid time off (PTO)
• Comprehensive health, vision, and dental insurance plans
• Paid parental leave for primary and secondary caregivers
• 401(k) retirement plan with company match