Social Media Specialist

Milwaukee, WI (On-site)

$30/hr – $46/hrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive social media management for a health system, covering strategy, content creation, events, and reputation across multiple platforms.

  • Own day-to-day social content and paid ads across platforms.
  • Must-have: 3 years of social media management experience.
  • Standout: Live event coverage and cross-functional storytelling with clinical partners.

Job Description

Responsibilities

  • Executes and contributes to overall social media strategy through posting regularly on all Advocate Health platforms to inform stakeholders and promote campaigns.
  • Creates daily posts and implements paid ad strategies with branded images that drive goals and inspire action.
  • Travels to locations to photograph evergreen and on-trend content for social media.
  • Monitors pages to ensure comments are appropriate and promptly addresses community comments, reviews, questions and concerns.
  • Stays ahead of social media news and best practices, contributing to strategic direction.
  • Supports content through social media promotion, collaborating with operations and system teams.
  • Executes on day-to-day reputation management strategies and ensures timely responses across channels.
  • Provides live social media support at community and partner events and collaborates to develop compelling stories.
  • Pulls timely social media reports and creates dashboards; responds to reviews and resolves issues with stakeholders.
  • Maintains monthly editorial calendars supporting brand goals, paid ads, partnerships, and events.
Aurora Health Care logo

Aurora Health Care

Aurora Health Care is proud to be a part of Advocate Health, the third-largest nonprofit integrated health system in the U.S.Advocate Health is the third-largest nonprofit, integrated health system in the United States, created from the combination of Advocate Aurora Health and Atrium Health. Providing care under the names Advocate Health Care in Illinois; Atrium Health in the Carolinas, Georgia and Alabama; and Aurora Health Care in Wisconsin, Advocate Health is a national leader in clinical innovation, health outcomes, consumer experience and value-based care. Headquartered in Charlotte, North Carolina, Advocate Health services nearly 6 million patients and is engaged in hundreds of clinical trials and research studies, with Wake Forest University School of Medicine serving as the academic core of the enterprise. It is nationally recognized for its expertise in cardiology, neurosciences, oncology, pediatrics and rehabilitation, as well as organ transplants, burn treatments and specialized musculoskeletal programs. Advocate Health employs nearly 150,000 team members across 68 hospitals and over 1,000 care locations, and offers one of the nation’s largest graduate medical education programs with over 2,000 residents and fellows across more than 200 programs. Committed to providing equitable care for all, Advocate Health provides nearly $5 billion in annual community benefits. Learn more: advocatehealth.orgRead our social media community engagement guidelines: aah.org/social

Founded in 2003
Milwaukee, Wisconsin, USA
14K employees (77 in marketing)

Traffic Signals

Monthly Visitors
2.7M
Traffic Source Mix
Search
19.2%
Direct
75.4%
Referral
4.4%
Social
0.7%
Paid
0.2%

Headcount Trend

Current headcount: ~13.5K

Marketing Team

Marketing Team Size
51 (0% of company)
Median Career Experience
21 years
Median Tenure
16.6 years
Marketing Roles Posted (Last 30 Days)
1

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