Responsibilities

• Create short-form videos for Instagram, TikTok, Facebook, YouTube, paid ads, and other marketing channels.
• Be on camera talking about plants, new varieties, gardening ideas, and plants you personally like.
• Take attractive plant and lifestyle photography for PlantAddicts.com product pages and marketing.
• Explain why a customer might want a plant and how it can be used in their landscape.
• Show how plants can solve common landscaping problems such as privacy, shade, low-maintenance areas, pollinator gardens, or adding long-lasting color.
• Find plants around the farm that are blooming, looking great, new, unusual, or seasonally relevant and turn them into engaging content.
• Help brainstorm new social media and advertising content ideas with our marketing team.

Requirements

• College student studying Marketing, Communications, Digital Media, Horticulture, Plant Science, Landscape Design, or a related field.
• Comfortable speaking and appearing on camera.
• Strong understanding of social media and what makes short-form content engaging.
• Creative, personable, self-motivated, and comfortable working independently.
• Able to take quality photos and videos using a smartphone and/or camera.
• An interest in plants, gardening, landscaping, or outdoor living.

Preferred

• Plant Knowledge Is Preferred Horticulture experience or plant knowledge is a big plus, but not required. The more you know about plants, the better, since you'll be explaining what makes plants interesting, where they work best, and what problems they can solve for homeowners.
• We’re equally interested in a great marketing/communications student who loves plants or a horticulture student who is creative, outgoing, and understands social media.
• Helpful Skills - Photography or videography - Video editing using CapCut, Adobe Premiere, or similar tools - Canva or other design tools - Experience creating TikToks, Reels, or YouTube Shorts - Gardening, landscaping, greenhouse, or nursery experience