Social Media Specialist

Milwaukee, WI (Hybrid)

$61K/yr – $76K/yrMid Level1+ years expFull time

Posted 5 months ago

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Job Summary

Drive social media planning and execution for ASQ across channels to meet KPIs and editorial goals.

  • Own social media planning, writing, design, scheduling, and deployment for ASQ.
  • Must-have: 1+ year of social media marketing experience and Canva skills.
  • Standout: Collaboration with SMEs for story development and data-driven optimization.

Job Description

Responsibilities

  • Delivers an efficient and unified, omnichannel brand identity experience.
  • Manages social media engagement and curate original content for ASQ brand channels on Facebook, LinkedIn, and Instagram.
  • Manages delivery of organic social media plans to achieve Key Performance Indicators (KPIs) for society and Business Unit goals.
  • Leads the planning of social media recommendations, KPIs, resourcing, budget allocations, and optimizations.
  • Owns social media planning, writing, design, scheduling, and deployment.
  • Creates and manages editorial calendar to track weekly social media postings.
  • Optimizes content for search engine findability.
  • Tabulates and analyzes data from social and digital media platforms such as LinkedIn.
  • Collaborates with subject matter experts (SMEs) for story posting and development.
  • Meets timing, investment, and goal expectations while reporting performance and optimizations.

Requirements

  • A bachelor’s degree in marketing, business, journalism or a related discipline
  • A minimum of one year of experience in social media marketing
  • A minimum of one year of Canva experience
  • Or an equivalent combination.
  • Must be able to comply with attendance and timeliness policies.
  • Must be able to travel up to 5%.

Preferred

  • Experience with social media scheduling software, social media monitoring tools, and Google Analytics a plus.

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Health savings accounts
  • Flexible spending accounts
  • Access to Avenue MKE Fitness Center and Pickleball Courts
  • Retirement savings program
  • Disability income plan
  • Life insurance, Accident, & Critical Illness insurance
  • Tuition reimbursement
ASQ - World Headquarters logo

ASQ - World Headquarters

ASQ is the leading membership association that helps quality professionals achieve career goals and drive excellence through quality in their organizations and industries. We provide expertise, knowledge, networks, and solutions to a global membership of individuals and organizations spanning more than 140 countries. Founded in 1946, ASQ is headquartered in Milwaukee, Wisconsin, and operates regional service centers worldwide. At ASQ Headquarters, we develop resources and thought leadership to help our members, customers, and volunteer leaders pursue excellence. Some of our products include training, conferences, membership, and knowledge products such as books and publications. In 2019, ASQ also created a complementary nonprofit entity called ASQExcellence (ASQE), which is dedicated to growing our certification and organizational membership offerings. When you join ASQ, you join a group of people passionate about quality and excellence and committed to ASQ’s mission. Because we understand the role you play in helping make ASQ’s mission a reality, we’re also committed to making an investment in you through performance-driven pay that provides a foundation for a complete benefits package that helps you live your best life, both at work and at home.

Founded in 1946
Milwaukee, Wisconsin, USA
805 employees (56 in marketing)

Traffic Signals

Monthly Visitors
594.5K
Monthly Google Ads Budget
$16.1K
Traffic Source Mix
Search
60.3%
Direct
31.4%
Referral
6.3%
Social
1.2%
Paid
0.5%

Headcount Trend

Current headcount: ~805

Marketing Team

Marketing Team Size
51 (6% of company)