Responsibilities

• Lead social media strategy for our client across multiple platforms, including YouTube, Instagram, TikTok, and Facebook
• Conduct ongoing assessment of social accounts, optimize bios, links, and platform-specific features (hashtags, pinned posts, story strategies) for maximum visibility
• Promote organic growth and audience engagement by responding to comments and fostering audience relationships
• Provide monthly performance dashboards that analyze reach, engagement, and click-through rates to app stores
• Monitor short-form drama landscape and North American audience behaviors to ensure our strategy remains culturally fluent and differentiated
• Lead end-to-end content creation by writing and producing high-volume social content, specifically optimized for each platform’s unique algorithm
• Create vertical videos with “cliffhanger” clips, episode previews, and short form content that utilizes trending audio
• Develop and maintain monthly editorial calendar aligned with major content releases and cultural tent-pole events
• Help develop and uphold a comprehensive social media brand guide, ensuring all copy is socially savvy and consistent in tone
• Collaborate with on-screen talent and third-party creators to develop organic feeling promotional content

Requirements

• Minimum 5 years digital marketing experience specifically within content production and social media management
• Proficiency in social media design and editing apps such as Photoshop, Premiere, CapCut, and/or Canva
• Understanding of the social media landscape and audience engagement strategies
• Proficiency creating short-form video content and writing engaging platform-specific copy
• A deep understanding of North American pop culture trends, audience behaviors, and platform-specific nuances with a focus on Gen Z and women audiences
• Experience working with cross-functional and remote teams in a fast-paced environment

Preferred