Responsibilities

• Develop and own social media channel content strategies aligned with organizational and marketing objectives.
• Build and manage editorial calendars across platforms.
• Lead content ideation and brainstorming efforts and make assignments.
• Identify opportunities for cross-channel amplification and omnichannel storytelling.
• Align content strategies with global audiences, incorporating localization and cultural considerations.
• Oversees multimedia content production (short-form video, static posts, captions, stories).
• Apply platform-specific best practices (e.g., hooks, watch-time optimization, shareability).
• Maintain brand voice, tone, and visual consistency in partnership with designers.
• Leverage performance data to refine creative direction and improve content effectiveness.
• Execute daily publishing across platforms, ensuring all assets (links, thumbnails, metadata) are optimized.

Requirements

• Bachelor’s degree in marketing, communications, digital media, or related field
• 4+ years of professional experience in social media management or digital marketing
• Advanced knowledge of major platforms (Instagram, Facebook, YouTube, etc.)
• Proficiency in social media management and analytics tools (e.g., Sprinklr, Meta, Adobe Analytics)
• Proficiency with Adobe Creative Cloud (e.g., Premiere Pro, Illustrator, InDesign, Photoshop)
• Proficient with video capturing and editing for social media
• Strong understanding of content algorithms, SEO for social media, and audience growth strategies
• Exceptional written and verbal communication skills with strong storytelling ability
• Data-driven mindset with ability to translate analytics into actionable insights
• Strong organizational skills with ability to manage multiple priorities concurrently

Preferred

• Familiarity with international audiences and localization strategies
• Experience mentoring junior team members or interns
• Experience managing content approvals and compliance workflows
• Experience with influencer and partnership initiatives