Responsibilities

• Proactively source and generate qualified electrician leads using Facebook, Instagram, TikTok, and relevant skilled-trade communities.
• Join and actively engage in electrician and construction trade groups to increase company visibility.
• Post hiring events, job openings, and company marketing flyers daily to attract candidates.
• Share and promote company-branded recruitment materials to maximize reach and engagement.
• Monitor competitor job postings and strategically engage individuals who comment or express interest.
• Conduct direct outreach via comments, private messages, and group interactions.
• Visit job sites as needed to capture recruiting-focused content.
• Leverage knowledge of platform algorithms (posting timing, hashtags, engagement tactics, video trends) to maximize organic visibility.
• Track engagement metrics, leads generated, and conversions to scheduled testers.
• Collaborate closely with the recruiting team to ensure smooth handoff of qualified leads.

Requirements

• Active and established personal or professional social media presence.
• Demonstrated understanding of social media algorithms and visibility optimization strategies.
• Proven ability to convert online engagement into measurable leads.
• Strong written communication skills.
• Comfortable with direct outreach and proactive engagement.
• Self-motivated and comfortable working in a performance-based environment.

Preferred

• Bilingual (English/Spanish) highly preferred.
• Experience in recruiting, sourcing, digital marketing, or lead generation preferred.
• Basic understanding of the electrical or construction industry preferred.