Responsibilities

• Develop and execute social media strategies and campaigns that drive audience growth, engagement, and monetization opportunities.
• Lead creation and execution of sponsor-related content, ensuring all activations deliver measurable value and align with partner agreements.
• Identify and support new sponsor opportunities, upsells, and integrated social campaigns to increase revenue and deepen partner relationships.
• Managing a team of internal and external creators and social content production, including photos, videos, reels, stories, and copy, ensuring all content supports brand campaigns and sponsor objectives.
• Attend events, activations, and talent initiatives to capture content, execute branded integrations, and maximize sponsor visibility and ROI.

Requirements

• Remote ( NY-based preferred )
• Frequent travel required to support on-site events, activations, content production, and talent coverage.
• At least 5 years of experience in social media, digital marketing, or brand management, ideally within the lifestyle, fashion, or media sectors.
• Proven experience with business development or revenue-driving initiatives, specifically managing branded content, sponsor activations, and revenue-generating social campaigns.
• Experience managing social media for live events, activations, or high-profile experiences.
• A track record of driving audience growth and engagement with measurable ROI across multiple social platforms.
• Experience collaborating with talent, influencers, or high-profile partners on integrated social campaigns.
• Deep understanding of social media strategy, content creation, and platform-specific best practices.
• Proficiency in translating brand goals and sponsor agreements into measurable campaigns, with familiarity in influencer platforms, digital asset management, and content production workflows.
• Excellent project management skills, including the ability to organize multiple campaigns and timelines simultaneously.

Benefits

• flexible vacation policy
• 15 paid holidays
• paid parental leave
• health insurance
• 401(k) with company match