Social Media Producer

New York City, NY (Hybrid)

$72K/yr – $90K/yrMid Level5+ years expFull time

Posted 2 hrs ago

Job Summary

Own and execute social-first content and real-time coverage for soccer brands, from concept through publish, including editing short-form videos, sourcing UGC, and collaborating across teams.

  • Lead creative from ideation to delivery for platform-native formats.
  • Drive audience growth through real-time coverage, trends, and cross-channel opportunities.
  • Coordinate with Talent and internal teams to optimize reach and engagement.

Job Description

Responsibilities

  • Live and breathe the global soccer conversation, staying ahead of breaking news, emerging storylines, viral moments, players, clubs, leagues, tournaments, and broader soccer culture.
  • Ideate, produce, edit, and publish original social-first content for Unfiltered Soccer and Style of Play across Instagram, TikTok, YouTube, Facebook, X, Threads, and emerging platforms.
  • Identify, source, and package high-potential UGC from across the soccer ecosystem, using fan moments, player content, matchday culture, and internet trends to drive reach, engagement, and follower growth.
  • Create memes, reactive content, trend-driven videos, graphics, and other highly shareable formats that allow our brands and talent to participate organically in the soccer conversation.
  • Develop content that extends beyond traditional podcast cutdowns, leveraging talent voices and expertise to create original social franchises, reactions, explainers, rankings, debates, and culturally relevant moments designed specifically for social audiences.
  • Independently edit polished, platform-native short-form video with a strong understanding of hooks, pacing, captions, sound, storytelling, and retention, with minimal oversight required from concept through final delivery.
  • Monitor soccer news and social conversation in real time and proactively identify opportunities where our shows, talent, and channels should participate.
  • Understand the nuances of different soccer audiences — from USMNT and USWNT supporters to Premier League, Champions League, MLS, NWSL, international soccer, and the broader global game — and tailor content accordingly.
  • Support real-time matchday and breaking-news coverage, quickly turning developments into compelling social content while maintaining editorial accuracy.
  • Capture point-and-shoot behind-the-scenes content at live shows, production shoots, matches, events, and other on-site activations, with an instinct for identifying candid and personality-driven moments that will perform on social.

Requirements

  • 5+ years of experience in social media, digital content creation, video production, editing, or a related role, preferably within sports, media, or entertainment.
  • Deep knowledge of and passion for soccer is essential. Candidates should have a strong understanding of the global soccer landscape and be able to confidently identify the players, clubs, leagues, storylines, and cultural conversations that matter to fans.
  • A demonstrated understanding of soccer internet culture, including memes, fan communities, UGC, trends, creator content, and the types of moments soccer audiences are likely to share.
  • Strong social-first creative instincts with a portfolio demonstrating the ability to create engaging, timely, and highly shareable sports content.
  • Advanced video editing and production skills, with experience using Adobe Premiere Pro, Photoshop, and/or other professional social editing tools.
  • Ability to independently take content from idea → production → edit → publish without requiring significant creative oversight.
  • Strong understanding of Instagram, TikTok, YouTube, Facebook, X, and Threads, including platform-specific formats, algorithms, audience behaviors, and growth strategies.
  • Comfortable shooting high-quality social content using a phone or lightweight camera setup in fast-moving, on-location environments.
  • Strong editorial judgment and the ability to move quickly around breaking news without sacrificing accuracy.
  • An eye for viral content and an understanding of why people stop scrolling, watch, comment, and share.

Benefits

  • Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.

Salaries

Posted range

$72K/yr – $90K/yr

Taken straight from the job posting.

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Social Media Producer

Sinclair Broadcast Group · New York City, NY · Hybrid