Responsibilities

• Support the execution of a social-first brand strategy, ensuring consistency across platforms
• Work with project team and client(s) to execute social media strategies
• Be the on-the-ground expert and creator: concept, shoot, edit and post social-first video content to align with the strategy in place
• Work alongside social media, account, and creative team members to develop impactful content ideas and concepts that extend marketing campaigns and brand initiatives
• Deploy communication and aid in the delivery of overall social strategy
• Execute high quality social-first shoots and develop social first video to help grow client(s) social media presence, balancing speed with quality
• Execute end-to-end content production including planning, on-set capture, and post-production editing using mobile and/or professional camera equipment
• Optimize content for platform-specific formats, ensuring proper framing, resolution, aspect ratios, captions, and use of trending audio
• Assist with content scheduling, publishing, and real-time engagement
• Assist in social media reporting for clients that include an analysis of current social activity and future marketing recommendations based on content performance

Requirements

• 5+ years of experience in social production, agency experience is a plus
• Experience working with content for social media channels, including Instagram, TikTok, Facebook, X, Pinterest and YouTube
• Ability to communicate clearly in the proper social media “voice” and “tone”
• Strong creative writing skills
• An understanding of all forms of social media interactions
• I maginative attitude, with a passion for creating and experimenting
• An understanding of Adobe Creative Suite and its application across social
• Experience working with social creative editing platforms such as CapCut or Canva
• Working knowledge of Microsoft Excel and PowerPoint or similar tools
• Must be passionate about social media and on top of industry best practices and trends