Responsibilities

• Create and adapt engaging social media content, including written posts, graphics, photos, short-form videos, carousels, and other digital content.
• Help develop content for Facebook, Instagram, LinkedIn, and Twitter/X.
• Assist with building and maintaining a social media content calendar.
• Schedule approved posts across department platforms.
• Brainstorm ideas for campaigns, recurring content series, employee spotlights, public-service messages, events, and department initiatives.
• Help turn detailed or technical information into clear, accessible, and engaging content.
• Monitor comments, messages, and conversations on department social media channels and respond or escalate them when appropriate.
• Review performance data such as reach, engagement, impressions, follower growth, and content performance.
• Help prepare reports and recommend ways to improve future content.
• Collaborate with communications, marketing, program, and department team members to maintain consistent branding and messaging.

Requirements

• Currently enrolled in a Tennessee college or university studying communications, marketing, journalism, public relations, graphic design, digital media, public administration, or a related field.
• Familiarity with major social media platforms.
• Basic experience with Canva.
• Strong attention to detail.
• Ability to manage time effectively and complete assignments on schedule.

Preferred

• Experience with photography, Photoshop, video editing software, social media scheduling tools, or analytics platforms