Responsibilities

• Pitch, create, edit, produce, and post all organic social media content.
• Develop social media strategies to shape public narratives, reach target audiences, and fuel persuasion, engagement, and activation
• Manage all social media calendars and content for all channels to reach organizational goals to include engagement of target audiences, followers, email sign-ups, etc.
• Own all internal communications about social media reporting, strategy, and implementation.
• Lead and manage paid social advertising efforts.
• Manage 1-2 interns as needed.
• Collect and analyze social media metrics to help inform strategies.
• Own social media campaigns and strategies from start to finish.
• Proof and perform quality assurance checks on content to ensure posts go live without mistakes.
• Set up brainstorm meetings for social media campaigns, creating task lists, helping finalize content, ensuring all deliverables go live on schedule.

Requirements

• Storytelling skills that make complex accountability and corruption narratives land with people who don't follow politics closely .
• Genuine enthusiasm for the mission and appetite to learn the substance and get others engaged with it.
• Strategic thinker who can zoom out to "is this actually moving the narrative and the mission" — not just "how do we get more likes/followers/impressions."
• Ability to work closely with organizational leadership to translate their voice, ideas, and messaging into compelling content, while bringing independent creative ideas to the table.
• Demonstrated ability to communicate clearly about shared values, while reaching people across ideological lines — this is not a partisan communications role.
• Strong collaborator who works well within and across teams
• High level of initiative, ready to come to the table with new ideas, or run with those agreed on.
• Comfort with message testing — running A/B tests, iterating content based on what the data says is landing, and translating research or audience insights into what actually gets posted.
• Sophisticated, current understanding of how the social media and content creation landscape is shifting, including as a result of AI, and the adaptability to keep evolving as the landscape does.
• Proven track record of growing social media programs and creating content from beginning to end — including campaign analysis and measurable results against organizational goals.

Preferred

• Some familiarity with corruption, accountability, or tech spaces
• Familiarity working with creatives, artists, or influencers, or experience as a creator
• Additional language skills