Responsibilities

• Develop and implement the Law School’s social media strategy, including content calendars, campaigns, and engagement practices across platforms such as Instagram, LinkedIn, X, Facebook, and emerging channels.
• Write, edit, and publish engaging content (posts, graphics, videos, stories, and reels) that reflects the voice and mission of the School.
• Monitor, analyze, and report on social media performance using analytics tools; recommend strategies for growth and increased engagement.
• Stay up to date on trends, features, and best practices in social media; advise on new opportunities for institutional storytelling.
• Proactively pitch faculty experts to secure media opportunities where they can offer expert commentary on legal, social, and policy issues.
• Support media relations efforts by drafting press releases, media advisories, and statements.
• Serve as a point of contact for media inquiries and coordinate interviews with faculty experts and administrators as needed.
• Closely track brand reputation, analyze trends, distribute press releases, and evaluate the effectiveness of campaigns using Meltwater, the School’s media intelligence, social media management, and social listening platform.
• Collaborate with Communications, Events, Admissions, Advancement, and Alumni Relations to ensure alignment of messaging and maximize visibility.
• Monitor news and social trends to identify opportunities for proactive storytelling and thought leadership.

Requirements

• Bachelor’s degree required.
• Three or more years of relevant experience in social media management, content creation, and/or public relations.
• Demonstrated success creating and implementing social media campaigns and strategies.
• Strong writing and editing skills with a portfolio of social media and/or PR work.
• Familiarity with social media management platforms (e.g., Hootsuite, Sprout, or similar) and analytics tools.
• Experience using Meltwater or comparable media intelligence/social listening tools.
• Excellent organizational, communication, and interpersonal skills.
• Ability to manage multiple projects simultaneously, prioritize effectively, and meet tight deadlines.
• Must thrive in a fast-paced environment and balance proactive planning with responsive communications needs.

Preferred

• Experience working in higher education.
• Familiarity with Adobe Creative Suite, Canva, or similar design tools for creating social media content.
• Background in marketing, communications, journalism, or a related field.
• Established media contacts, particularly in the New York City region.
• Professional or lived NYC experience.

Benefits

• Brooklyn Law School has an excellent benefits package that includes sick, personal and vacation paid time off, a generous retirement plan, dependent tuition scholarship from Pre-K through undergraduate college, and additional summer Friday PTO.