Responsibilities

• PR Strategy: Develop and execute integrated short and long-term PR strategies for adidas Basketball, connecting global and local activities to business unit priorities.
• Integrated Communications: Partner across Brand Marketing, Product, Communications, Digital, Social, and Retail to develop integrated concepts that increase awareness of adidas campaigns, products, innovations, technologies, and key moments.
• Media Relations: Build and maintain relationships with relevant media, advocates, creators, and external partners to strengthen brand visibility and category relevance.
• PR Storytelling: Develop compelling story angles, messaging, press materials, photography briefs, interviews, briefing documents, and other communications tools that support earned media opportunities.
• Communications Activation: Lead the development of PR and communications tools from concept through activation while ensuring projects are delivered on time, within budget, and on brief.
• Brand Consistency: Contribute to alignment across the business unit and broader PR organization to ensure activations, products, and communications reinforce a consistent and relevant adidas brand message.
• Product Relevance: Partner with Product and Communications teams to strengthen the media relevance, cultural resonance, and newsworthiness of products, concepts, and key stories.
• Social Strategy: Support the development and execution of the overall social media strategy for adidas Basketball, including content activation, storytelling, and community engagement.
• Social Content: Collaborate with storytelling and cross-functional teams to develop social activations and content across relevant adidas digital and social platforms.
• Global Launch Planning: Drive coordinated social launch plans for priority brand stories, campaigns, product moments, and content across adidas social platforms.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 4+ years of relevant industry or professional experience in public relations, communications, social media, marketing, or a related discipline.
• Experience supporting or executing integrated marketing, communications, PR, or social media campaigns.
• Strong understanding of media relations, consumer messaging, brand reputation, digital PR, and social media.
• Ability to collaborate effectively with internal and external cross-functional partners across Product Marketing, Communications, Social, Digital, and Retail.
• Strong written and verbal communication, presentation, interpersonal, and organizational skills.
• Demonstrated strategic thinking with the ability to translate business and brand priorities into effective communications.
• Strong understanding of and passion for the sports, fashion, and entertainment landscape.
• Fluent written and spoken English language skills.

Preferred

• Master's degree or MBA.
• Experience developing cross-channel PR and social media strategies within a consumer-facing brand or agency environment.
• Background in media relations, journalism, writing, digital communications, or social media storytelling.
• Experience developing communications or social activations around athletes, sports, entertainment, products, or culturally relevant moments.
• Experience collaborating with global and local market teams, creative agencies, media partners, and external stakeholders.
• Familiarity with social media measurement and translating performance metrics into actionable insights.

Benefits

• Comprehensive medical coverage including HSA with employer funding or FSA options, dental, vision, and prescription plans.
• Adoption, surrogate, and fertility support programs.
• Short and long term disability coverage.
• Basic life and AD and D insurance with supplemental employee paid options.
• 401(k) plan and Stock Purchase Plan with employer match or applicable adidas contributions.
• Education assistance for eligible full time employees.
• Paid parental and other eligible leave programs.
• Flexible Time Off accrued at 0.4388 hours per day for employees with less than five years of service, increasing with tenure.
• Twelve Company-Designated paid holidays, including a Floating Holiday, plus milestone Service Time Off for eligible employees.
• Employee product discounts and access to wellness and Employee Assistance programs.